High schools today face problems of culturally diverse student populations, diversity of student learning styles, and a growing public perception that high schools do not adequately prepare their graduates for either work or college. This paper offers an extensive review of literature on block scheduling as well as a handbook for gaining support…

This resource packet, which was developed for use at a training workshop for Florida vocational, adult, and community educators, contains information and materials designed to assist educators in marketing their programs at the "grassroots" level. Presented in the first three sections are differences between public relations (PR) and…

Recent studies indicate that Americans have lost faith in public schools. Polls trace a steady decline of confidence in the educational system, a decline extending over the past two decades. The general trend masks two anomalies, however. First, several indicators associated with increased confidence in the schools are on the rise--students…

Based on searches of nearly 200 periodicals as well as publishers' flyers and brochures from 30 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles related to the knowledge and practice of public relations published in 1996. The annotated bibliography is…

Suggesting that the need for creative thinking, creative problem solving, and creative presentations binds the components of the field of communication (journalism, advertising, and public relations), this book presents a guide to proposal thinking and proposal writing for anyone in the field of communication. The book helps readers evaluate,…

The first part of the proceedings of this conference of journalism historians contains the following 21 papers: "'Life' Magazine and the Mercury 7 Astronauts: A Historic Case of Media Control" (Ginger Rudeseal Carter); "Newspaper Contempt between the Wars" (Richard Scheidenhelm); "Crosses Holding Off a Vampire: How Four…

A study assessed employer attitudes and employer demand for student interns. A questionnaire was mailed to each of the 813 employers who used the internship program of the Communication Studies department at the University of California, Los Angeles. A total of 237 questionnaires were returned by intern supervisors in journalism, television, film,…

The workshop on the popularization of science was the first of what the organizing institutions hoped would be a series of workshops on this important theme. It was held to complement the efforts of various institutions and organizations in the whole area of technological acculturation so that the benefits of science may be understood by and…

As the public relations industry changes, so should public relations courses and their content. These changes especially are important for internship programs, which should be subject to periodic assessment and modifications. Crucial questions concerning internships include: (1) What kind of credit should be given to students, faculty and site…

This practicum project was designed to formulate and initiate a plan of action to promote and evaluate a community college Child Care Credential (CCC) training program. A pre-implementation survey indicated that few child care professionals in the community knew of the program or its characteristics. A media campaign was designed to promote the…

An examination of Rosa Parks' relationship with the Highlander Folk School from the first encounter in 1955 through Labor Day of 1956 provides a new understanding of the school's public relations program that sought to end segregation in the Jim Crow South. Myles Horton founded Highlander in 1932 to provide an adult residential center in the South…

Many communication majors expect to do little written communication, since skill in oral communication is more developed if not preferred. Before a student writes or becomes engaged in the rational and logical process of evaluating writing, he or she is in the stage of clearing the mind for action. A non-rationalistic approach to writing seeks to…

The annual "10 Cents to Save a Life" program is a special event that has been held at Mount Ida College in Newton Centre, Massachusetts for two years. The purposes of the event include: (1) teaching the public relations class and communication majors applied public relations theory through both a fundraising campaign and an education…

This idea book is a resource to help individuals focus their good will and energy on helping girls and young women in their communities. After a brief introduction to each of seven advocacy strategies, ideas for action are listed under each. The first advocacy strategy focuses on organizing your community for action. Ideas for action include…

Findings of a study that explored the impact of school district context on school effectiveness are presented in this paper, with attention to the processes through which district impact occurs. The case study examined a large school district in the Pacific Northwest with an expressed commitment to student performance. Methodology involved 100…