Once a school, college, or university has changed its graphic identity and developed a system for publications graphics, keeping the identity fresh over time requires additional effort. Suggestions are made concerning the role of administrators, faculty, and staff; dissemination of information within the institution; and strategies for…

Advice on international public relations for colleges and universities includes focusing efforts on one country or region at a time; researching the market and media outlets; involving faculty and administrators; using the local language; careful budgeting; providing photographs and copy; focusing story ideas; considering politics; and considering…

For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…

College and university fund-raisers offer suggestions for successful direct-mail campaigns, telephone campaigns, and fund-raising auctions. Ideas include specific persuasive techniques for different types of donors, motivational and support mechanisms for volunteers, and appealing activities and rewards for campaign participation. (MSE)

Asserts that the new "National Standards for Arts Education" position the arts and music as equal partners with other curriculum areas. Maintains that it is inevitable that criticism of the standards will arise. Discusses likely areas of criticism and provides suggested responses that music teachers can use to support the standards. (CFR)

In the context of a recent controversy over a mural at San Francisco State University (California), the president comments on several issues, including campus multiculturalism and racial issues, conflict resolution, public expectations of a university, and institutional leadership and responsibility in handling the controversy, both on and off…

Discusses steps taken by the Idaho Library Association to defeat an antigay ballot initiative by means of a coordinated, statewide public relations campaign. The ballot, known as Proposition One, would have violated First Amendment rights and caused library materials to be censored to determine whether they addressed homosexuality. (Author/JKP)

Successful techniques for administering alumni associations are described, including a live mascot (University of Redlands, California, bulldog), ethical/social focus reflecting institutional mission (University of Notre Dame, Illinois), humorous gifts for board members resulting in high attendance and participation (University of Idaho), and…

A study investigated the importance to 578 applicants of various benefits offered by a moderately selective private university. Applicants rated the institution on 43 academic, social, financial, religious, and curricular attributes. The objective was to test the efficacy of one approach to college market segmentation. Results support the utility…

Historically, statistics have been important in intercollegiate sports. At first, the data were kept as game statistics, but more recently they have been used for institutional research, accountability, compliance with regulations, and public relations. (MSE)

Discusses programs and services of the Society of School Librarians International relating to professional growth, communications, publications, and legislative involvement. Book awards for 1993 in seven categories of language arts, science, and social studies are listed, and the 1993-94 board of directors member list is provided. (KRN)

Eight steps to use in promoting the alumni office on campus and create lasting ties with other campus offices are outlined. They include keeping in personal contact with campus colleagues, staying involved in campus programs, keeping the top administrators and campus informed of activities, garnering support, being professional, keeping current.…

It is noted that "undervalued metropolitan universities," which generally have open enrollment, low tuition, and a large proportion of nontraditional students, often also have a diffuse and unclear public image. A model positioning concept for these institutions, used by Wright State University (Ohio) is proposed and described. (MSE)

It is suggested that low-endowment private universities must apply better marketing techniques in strategic planning to ensure survival. Recommendations are made for using market research effectively, identifying new markets, and directing media communication accurately. The student's role as consumer is seen as the starting point for product and…

Recent winners of the John Cotton Dana Award were Brooklyn Public Library's "Fair Share for Brooklyn" program to reallocate funding and involve residents in the future of library services and the Indiana Library Federation's "Explore the Possibilities: Support Indiana Libraries" program, a statewide multimedia campaign to…