States that advertising educators have been concerned with the lack of cooperation between advertising and marketing disciplines. Describes a cross-functional educational experiment in which two instructors (one from marketing and one from advertising) formed cross-functional teams for two projects. Concludes that the experiment was successful,…

A computer-based curriculum program called Computers Helping Instruction and Learning Development (Project CHILD) has been tested in 82 classrooms in 10 elementary schools in Okaloosa County, Florida. As part of a sixth-grade follow-up study, students in Project CHILD had a B average in math and language arts versus a C average for students in a…

Delineates curricular, empirical, and pedagogical frameworks of content and media-based approaches to teaching German. Specifically, the historical and contemporary dimension of popular music lyrics as a barometer of society are highlighted, and classroom procedures for presenting them are suggested. (23 references) (GLR)

Examines the German version of an experiment to enhance the learning of a foreign language; specifically, the strategy requires not using any English at all in the classroom, but to use the target language in all matters concerning every lesson. (GLR)

Discusses some techniques and methodologies used in efforts to integrate computers and communication technology into existing curricula. Discusses teacher-student interaction, student-student interaction, electronic guest lecturers, and electronic forums and panels. (SR)

Argues for an integrated response to the interrelated problems of substance abuse and literacy. Recommends assessment to identify substance abuse and literacy problems, integrated instructional interventions, and discourse among classroom teachers and mental health professionals. (SR)

Discusses the issues of language, learning and teaching, and kids and teachers in a whole language classroom. (MG)

Several mathematicians have expressed their criticism of calculus instruction and some have developed innovations. This paper reviews the criticism and innovations and then questions the approach and the emphasis of the reformers. (Contains 34 references.) (Author)

Notes that attitudes toward risk comprise an important topic in economics courses, whereas risk love receives limited attention, perhaps because of the lack of clear and appealing examples for teaching. Provides a definition for the term risk love and includes illustrations drawn from empirical studies of racetrack betting for teaching this…

Discusses methods for incorporating video into hypermedia programs. Knowledge representation in hypermedia is explained; video production techniques are discussed; comparisons between linear video, interactive video, and hypervideo are presented; appropriate conditions for hypervideo use are examined; and a need for new media research is…

Highlights issues and ideas in the reform of school mathematics curricula with reference to Australia, the United Kingdom, and the United States. Interprets the ideas set out in documents related to the Target Oriented Curriculum (TOC) initiative in Hong Kong. Discusses factors that hinder the implementation of the TOC. (DSK)

Discussion of new educational media focuses on the choices teachers make in using new educational technology. Discusses integrating technology into the classroom, practical applications, the role of teachers, digitization, and future possibilities. (LRW)

Students and teachers in Pierce School District in Arbuckle, California, re-enacted an 1840s wagon train. Staff and students dressed authentically, turning thrift-store outfits into period garb. The 4-day simulation instilled knowledge in students and helped them think more critically. True instructional innovation comes from the bottom up. (MLH)

Suggests that practical and emancipatory knowledge (Habermas, 1971) have been underemphasized in dental curriculum, and that until they are fostered, visions of competency and the joining of theory and practice will be difficult to achieve. Highlights strategies to foster such knowledge within competency-based curricula: problem-based learning and…

Describes the TeachNet Project that was designed to explore and maximize the potential of the Internet and other new media for the development of curriculum materials by teachers, for teachers. Highlights include a historical background; sample curriculum units; new teaching methods; students' learning processes; and guidelines for developing…