Author, a newspaper editor, notes remoteness of many school administrators and teachers from community, leading them to assume support for school programs--and taxes--which does not exist. Seven suggestions point towards improving public relations and regaining parental cooperation. (PD)

The winners from CASE's Recognition Awards Program for 1982 are announced. The awards cover publications, financial support programs, alumni relations and volunteer involvement programs, public relations, electronic media, video, film, radio, slide shows, etc. (MLW)

The author presents some generalizations about nursing home employees and recommendations for cultivating and maintaining a motivating environment for staff. Recommendations concern nursing home administration, employee recruitment and selection, stability of work groups, supervisory training, employee recognition, and public relations. (CT)

Follow-up data provide evidence regarding the strengths and weaknesses of students and programs as well as implications for teachers and administrators. Areas of concentration focus on equipment update, curriculum revision, employment stability, and training needs. (JOW)

A former college president's wife outlines the traditional role of the president's spouse and her experiences and perceptions of its pleasures and problems. Among the topics discussed are the lack of job description, time constraints, effects on personal and family life, effects on relationships, public relations, entertaining, and supervising the…

Suggestions are given in three development areas: training new employees (functions and related areas to cover); references for new staff (recommended reading, information clearinghouses, and publications to stay informed); and staff management (characteristics of successful fund-raisers and development offices, and performance evaluation). (MSE)

A method used at Bradley University to assess the institution's public image consisted of a series of paired descriptive phrases through which potential students could compare the school with their ideal college in academic factors, location, size, campus, costs, and career placement. (MSE)

Several public school systems are attempting to lure students from private schools through recruitment campaigns, needs assessments, and alternative programs appealing to parents. Benefits and possible disadvantages of new approaches are discussed. Reactions of private educators in San Francisco are given. (PP)

School districts should institute special public relations programs focusing only on budgets. The programs should provide services to voters (such as free use of school facilities), spotlight good fiscal management, involve the staff by giving them budget information, and use the budget report as a public relations document. (Author/RW)

Personal qualities of a good news director at a college are identified: good news sense, personal integrity, strong verbal communication skills, initiative, and versatility. Characteristics of creative spirit, news judgment, confidence, a sense of timing, and the ability to make even the mundane come alive are described. (MLW)

Presents comments of Dale Parnell, president of the American Association of Community and Junior Colleges (AACJC). Explores AACJC's role as a responsive tool for member institutions, and as an informed, persuasive voice directed toward industry, business, and government. Enumerates organizational objectives. Discusses future community college…

In order to work within the legislative framework, it is suggested, administrators and trustees must concern themselves with five essentials: key calendar dates, specific committee structures, the chairman's power, the party in control, and the flow of legislation. Administrators must also know the legislators, the issues, and the governor. (MLW)

A variety of colleges, large and small, public and private, have organized unique and interesting events for prospective students, current students, recent graduates, alumni, and friends of the institutions. A potpourri of these events is described, and some advice is given for planning them. (MSE)

When a new clinical sciences facility at the University of Wisconsin-Madison was scheduled to open it had a poor image due to budget problems, labor strikes, inaccurate rumors, and community distrust. An extensive program of receptions, media events, a dedication, and a health-planning conference brought new support. (MSE)

Examines the effects of media coverage of biomedical innovations, such as industrial recombinant DNA, on public opinion and public awareness of scientific events. (JMF)