Many schools have instituted their own community polls to provide a vehicle for school decision-making. Highlights the steps involved in developing effective polling techniques through adaptation of the Gallup Poll. Includes a discussion of "do's" and "don'ts" for telephone pollsters and a sample polling instrument. (MD)

Examines the image production and management of the Chernobyl nuclear disaster in the Eastern and Western blocs during and immediately after the reactor accident in April 1986. (JK)

School boards' public relations efforts should be based on honesty and a clear examination of the issues, rather than self-serving generalizations that mask problems. Seven "C's" of public relations are discussed: credibility, context, content, clarity, continuity, channels, and capability of audience. (TE)

Describes how a child care center can enhance its marketing position in its community. (HOD)

To build public support for art education, the conference chairperson from the Portland (Oregon) Public School's Board of Education invited Portland students to provide table decorations for a banquet to be held at the board's annual state conference. A portrait sculpture inspired by Picasso's work was the result. (RM)

Teachers can gain strength to continue in their profession by consciously forging links--personal, parental, professional, promotional, and practitioner--that bind them to various constituencies. (MLF)

Potsdam College's development and implementation of a survey concerning the institution's public image to enhance enrollment planning and recruitment efforts is outlined. Results of the survey are analyzed in terms of the project's overall planning objective. (MSE)

Describes the dealings of the governing body of a primary school in Inner London, England, with the central and divisional offices of the local education authority concerning whether or not the school could provide important safety information to parents of children using a school-based but centrally administered play center. (PGD)

Suggests ways for students to experience the impact of written messages and for teachers to promote good public relations through the use of goodwill messages. Examples include the use of verbal compliments and personal business letters. (EL)

Data from the Phi Delta Kappa Commission on Public Confidence in Education indicate that "high-confidence" schools make greater use of marketing and public relations strategies. Teacher attitudes were ranked first and administrator attitudes second by 409 respondents for both gain and loss of confidence in schools. (MLF)

Outlines results from a nationwide survey of school board members and superintendents attempting to identify board member and superintendent agreements and disagreements about their roles in school leadership. Includes a chart outlining the responses and a list of the four areas identified as likely to cause conflict. (MD)

Based on 84 questionnaires returned of 160 mailed in 1983 to 41 states and two educational service agencies, this study provides extensive charts on public relations activities in school districts of all sizes and in eight specific areas, including school board policy, news sources, and district/news media relations. (JBM)

Describes the need for and advantages of community involvement in education because of changing school roles. Describes three levels of community education as well as strategies to inform and bring the community into the public schools. Discusses skills needed by community leaders to advance community education. (SB)

Describes "volunteers for schools," a new concept of community involvement based on changing educational needs. Explains the need for community education programs to encourage community involvement in education and the benefits that can result from increased community involvement in elementary-secondary schools. Notes key elements of…

Annotates a number of journal articles dealing with a variety of subjects, including (1) advertising, (2) audience and communicatory analysis, (3) broadcasting, (4) communication theory, (5) courts and the law, (6) media criticism, (7) editorial policy and methods, (8) journalism education, (9) government and media, and (10) technology. (FL)