In an effort to provide better manpower services to workers and employers in rural areas, the Farm Labor and Rural Manpower Service established new manpower service centers in 4 Michigan counties during 1970. The field staff provided referral services to over 1,000 migrant families and provided part-time personnel services during periods of peak…

This paper discusses the public relations problem facing school boards and suggests board action to alleviate these problems. The author emphasizes that one of the most critical instruments of public relations is the board meeting. To improve board meetings as mediums of public relations, the author suggests (1) improving procedures for handling…

Designed for those responsible for printed materials produced in schools, school systems, and educational organizations, this handbook is a collection of guidelines, tips, and checklists for producing printed materials for the profession and the public. The first two chapters consider elements essential to producing effective publications:…

This program consists of a series of strategies whereby a school district could develop community-ranked educational goals and teacher-developed objectives. Provision is made for the involvement of members of the community, the professional staff, and students in (1) ranking of educational goals in order of their importance, (2) assessing how well…

This paper describes a successful financial election campaign that used a combination of computer technology and public relations techniques. Analysis, determination of needs, development of strategy, organization, finance, communication, and evaluation are given as the steps to be taken for a successful school financial campaign. The authors…

The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…

The dissertations, theses, and studies included in this list are concerned with one or more of the following four factors in high school journalism: instruction in journalism, mass media, and related areas; production of student publications and similar media; the human equation--staff members and teacher/advisers; and public-relations aspects of…

This booklet is one of a series of reports addressing the most critical issues confronting state boards of education throughout the United States. Each report attempts to present a concise, informative review and analysis of the best and most current information available on one of these critical topics. This booklet focuses on ways of increasing…

Public relations involves more than merely telling what has happened or is to happen in the near future; it is the organized effort to gather and disseminate information necessary to guidance planning for the present, the near future, and the distant future as well. (Author)

Describes a methodology for enhancing school public relations through a major focus on the condition and appearance of school buildings. (Author/MLF)

The poor outlook for foreign language teaching is discussed, and ways of combating the trend through public relations and publicity efforts are presented. (HP)

A description of the "outreach" activities of the Modern Language Association as an example of the public relations needed to insure that the message about the centrality of foreign language study reaches the American people. Awareness of languages is increasing due partly to ethnic consciousness and partly to international communication. (AMH)

Ten marketing concepts to consider are discussed including: assigning a protagonist, understanding of institutional mission, testing purpose against constituencies, planning effectiveness, positioning, politics, prioritizing, promotion and publicity, choosing representatives with a sense of passion, and performance or delivery of promised…

Consists of eight articles on the topic of enhancing school (specifically vocational agriculture program) and community relationships. Topics covered include (1) community schools, (2) educational partnerships, (3) student activities, (4) focus group interviews, (5) public relations, and (6) program-principal relationships. (CH)

Most successful yield strategies use a series of messages specifically designed to meet the informational and emotional needs of students in the final decision-making stages. Techniques to try include: brochures, videotapes, handwritten postscripts, posters, and phone campaigns. (MLW)