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Braterman, Paul S.; Holbrook, J. Britt – American Biology Teacher, 2009
In this article, the authors examine the use of language in debating evolution, and suggest careful choice of the terms by which people describe both themselves and their opponents. Present-day evolution science is solidly based on fact, and is as far advanced from Charles Darwin's original theory as present-day chemistry is from Dalton's atomic…
Descriptors: Language Usage, Evolution, Public Relations, Paleontology
LaFee, Scott – School Administrator, 2009
Citizens now expect access to information, particularly from public institutions like local school districts. They demand input and accountability. Cultural and technological changes, such as the Internet, make it possible for districts to comply. Yet transparency--the easily seen and understood actions of a school district and the thinking behind…
Descriptors: Public Schools, Access to Information, Public Relations, School Districts
Glider, Peggy – Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention, 2010
Given the prevalence of alcohol and other drug abuse and violence on campuses and in communities, programs and coalitions developed to prevent or intervene in these problems are faced with a challenging and long-term task. While the development of coalitions or campus-based prevention programs is a healthy start, these efforts must be sustained…
Descriptors: Sustainability, Prevention, Programs, Alcohol Abuse
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Gifford, Janet – Continuing Higher Education Review, 2010
Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…
Descriptors: Continuing Education, Public Relations, Marketing, Program Descriptions
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Finch, Kim S. – Journal of School Public Relations, 2010
No Child Left Behind, Section 1118, Title I is devoted solely to parental involvement. Section 1118 requires school districts receiving Title I funds to develop and implement a written plan for parent involvement. Parental involvement is examined through teachers' responses concerning their engagement of parents in student achievement. Results…
Descriptors: Federal Legislation, Parent Participation, Academic Achievement, Public Relations
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Head, Joe F.; Dunagan, Margaret W.; Hughes, Thomas M. – College and University, 2010
Many factors affect an institution's ability to provide campus visitors a high-quality experience: traffic, parking deterrents, street people, navigation mazes, concrete facades, and political agendas, among others. These challenges can be particularly significant for large public, metro, or suburban institutions. Changes as simple as the…
Descriptors: College Choice, Organizational Change, Relocation, College Admission
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Head, Joe F. – College and University, 2010
The purpose of this article is to reflect on how to break bad news. The style in which one breaks bad news at the collegiate level has implications both for the individual and for the institution. If not managed well by enrollment professionals, negative news can taint prospects, applicants, parents, and current students, blemishing the…
Descriptors: Public Relations, Public Colleges, Educational Administration, Administrator Responsibility
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Richards, Adam S. – Communication Education, 2012
This case study of the Department of Communication at the University of Maryland demonstrates the need to consider course sequencing in the communication curriculum. The investigation assessed whether the order in which undergraduates took courses predicted grade performance. Students' (N = 6,166) grade data from earlier courses were used to…
Descriptors: Program Effectiveness, Introductory Courses, Curriculum Development, Social Sciences
Bonnici, Charles A. – Rowman & Littlefield Education, 2011
In "Remembering What's Important: Priorities of School Leadership," Charles A. Bonnici addresses several issues facing school leaders through strategies supported by real-life examples and anecdotes. The issues addressed include questions such as: (1) What is the most urgent issue faced by a new school leader?; (2) How can this leader address the…
Descriptors: Management Systems, Instructional Leadership, Principals, Administrator Role
Pinchback, Garland Keith – ProQuest LLC, 2011
The atmosphere of monetary support for the community college and the community college president has changed. State funding and tuition have always been the primary sources of revenue at public higher education institutions. Unfortunately, tightening state budgets have led to a decrease in state financial support adding to the need to find…
Descriptors: Fund Raising, Community Colleges, Personnel Selection, Job Performance
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Claussen, Dane S. – Academe, 2011
Standard media coverage of higher education hasn't changed that much since the 1940s, and it doesn't serve the core functions of higher education well. US news media could not maintain their anti-intellectualism without widespread public acceptance, but schools of journalism must accept their share of the blame. US journalists historically came…
Descriptors: News Media, Mass Media Role, Anti Intellectualism, Journalism Education
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Valdez, Trina M.; Lugg, Catherine – Journal of School Public Relations, 2010
This article offers a vision of how educators can better foster the various forms of knowledge and wealth that Chicano/Latino students bring to their public schools. By using LatCrit (i.e., Latino/a critical race theory) to conceptualize community cultural wealth, we hope to give educational leaders greater insights into culturally appropriate…
Descriptors: Public Schools, Academic Achievement, Community Relations, Hispanic Americans
Hayes, Thomas – CURRENTS, 2009
Some might wonder what institutions of education could possibly learn from a mouse, a gecko, or even a polar bear. But when people link those animals to the brands they represent (Disney, GEICO, and Coca-Cola, respectively), they realize that marketing and communications departments at higher education institutions across the world would love to…
Descriptors: Higher Education, Marketing, Administrative Principles, Institutional Advancement
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Germain, Carol Anne – Public Services Quarterly, 2009
Libraries frequently apply for grants to help fund special projects and resources, such as purchases for library collections, innovative instructional technologies, and research subscription databases. Grants provide support for cultural events, professional development sessions, new construction, and building renovations. Like other library…
Descriptors: Grants, Library Services, Grantsmanship, Proposal Writing
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Matuozzi, Robert N. – Public Services Quarterly, 2009
Though the core mission of a university library--to provide essential support for teaching and research remains unchanged--the library cannot escape budgetary constraints. It has to compete for resources with other departments and programs in the university. Times are hard, with some states currently reporting unprecedented budget deficits with…
Descriptors: Public Relations, Research Libraries, Academic Libraries, Library Services
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