This handbook on coaching football was written specifically with Georgia football coaches in mind, and references to the Georgia High School Association Constitution and By-Laws are made frequently. Six major areas of a coach's duties are covered: (1) the qualifications of the coach, coaching philosophy and objectives, and a code of ethics for…

The objective of the final conference was to provide an opportunity for the 10 Associate institutions of National Project II to share what they had learned, both individually and as a consortium. Each institution had been chosen to participate in the project on the basis of an exemplary program for underprepared college students. This document…

The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

This report offers help to teachers, teacher trainees, students, and local foreign language professional organizations in moving out of their traditional environments and into the community where they may identify natural constituencies and develop public support for foreign language programs. The first section presents an outline for a six-part…

To apply promotional techniques and measure the impact and response on target adult basic education (ABE) enrollment, a project focused on (1) increasing awareness of adult education programs, (2) successful recruitment techniques; and (3) development of professional relationships with referral agencies. Activities included development of a slide…

Prepared for use in an instructor workshop, this booklet suggests ways community college instructors can become more actively involved in community relations. After a statement of purpose and a delineation of participant objectives, the booklet describes how the workshop is to be conducted (i.e., using a lecture, discussion, and…

In the city of Saskatoon (Saskatchewan), parents and students have a unique opportunity to choose between nondenominational public schools and publicly supported Roman Catholic schools, with no penalties or fees attached to either choice. The research described was carried out principally through face-to-face interviews with the officials of both…

In response to school districts' needs to improve public confidence in the schools, researchers surveyed 74 public relations directors in 147 districts in 25 states to determine the key ingredients for developing a model public relations policy. Respondents ranked 93 paired statements on both what "are" and what "ought to be" their districts'…

A study investigated perceived uncertainty in organizational environment as a predictor of four perceived role models in public relations professionals (expert prescriber, technical services provider, communication process facilitator, and problem solving process facilitator). Two 16-item scales measured the simple-complex and static-dynamic…

A questionnaire was sent to schools and departments of journalism and mass communication to determine public relations subject areas in which courses had been added, dropped, or changed during the past three years. Responses from 113 schools (86.2% response rate) revealed that public relations is an expanding field of study, that net additions to…

The use of promotional films by the Hampton (Virginia) Normal and Agricultural Institute between 1900 and 1917 is examined in this paper. The paper first traces the problems faced by Hampton and other private southern black schools during the early twentieth century and describes Hampton's extensive promotional efforts designed both to improve…

Since public education must compete for public dollars with a range of other services, teachers must learn to present a good image and to create an environment in which their objectives and procedures are immediately obvious to parents, students, and school board members. A high priority for English department chairpersons, therefore, is to teach,…

Current as of June 21, 1979, the 19th Annual Arizona Tribal Directory is organized into three broad categories - reservations, services, and Indian organizations - and contains listings relative to the Arizona Indian reservations and federal, state, and other agencies, departments, and committees which provide services to them. Reservation…

TO EVALUATE YEAR-ROUND SCHOOLS, POLK COUNTY, FLORIDA, SCHOOLS REQUESTED A STUDY OF THE LITERATURE ON YEAR-ROUND OPERATION OF PUBLIC SCHOOLS AND A NATIONWIDE SURVEY OF STATE DEPARTMENTS OF EDUCATION. NEW YORK, CALIFORNIA, AND FLORIDA WERE FOUND TO OPERATE SOME SCHOOLS ON A YEAR-ROUND BASIS. THREE OF SEVEN OUTLINED PLANS WERE SELECTED FOR SPECIAL…

This discussion paper notes the reasons for public dissatisfaction with public education and provides objectives and suggests strategies for dealing with that problem. Seven objectives are presented in priority order: (1) to encourage educators to conduct regular, systematic, and substantive review of education programs; (2) to help citizens…