Public relations as strategic communication is one possible theme for an introductory course in public relations. This perspective focuses attention on messages (their content, timing, media, and so forth) as strategic responses to the audience and the situation. It provides a defensible rationale for including certain relevant topics in the…

The example of the Tuloso-Midway Independent School District of Corpus Christi, Texas, points out the community support benefits to be gained from an effective public relations policy. Such policies should be develped before a crisis destroys opportunities for widespread support. The system should assess its current communications needs first,…

This paper reports preliminary findings from data gathering efforts of the Phi Delta Kappa (PDK) Commission on Developing Public Confidence in the Schools, and then charts several applications of some confidence-building techniques. A pilot test identified factors that caused people to gain or lose confidence in schools. Respondents (N=409)…

This booklet sets forth a set of qualifications and responsibilities for state and local administrators of technology education (industrial arts). A brief discussion of leadership and qualities of the leader is presented first. The responsibilities and duties are organized into outline form. They are categorized under these headings: personal…

Intended to help state education agencies answer public criticism of the costs of education, this paper describes the data currently available on increases in educational costs and attempts to reveal the factors responsible. The paper first analyzes the various expenditure categories in school district budgets, determining that while school…

The activities, research findings, and services of the Children's Television Workshop during a 3-month period are summarized. Research activities undertaken related to Sesame Street and staff meetings to disseminate that research are listed first; then, production completed or planned is outlined. Under community education services, the radio,…

Urban public education needs to be improved, and the superintendent is the key to improvement. Because the public influences school quality, the superintendent must deal with the public and with political leaders and officials. Hence the superintendent must be a community leader and should meet and work with the city's mayor. Mayors are aware that…

Questionnaires were distributed in the fall of 1984 to a sample of Nigerian public relations practitioners who attended a monthly meeting of the Lagos Chapter of the Nigerian Institute of Public Relations to examine the extent to which they perceived themselves as responsible to Nigerian society. Their perceptions were then compared with those of…

A national study of superintendents reveals that most superintendents (89.6 percent) consider their relationship with the community to be very important, and most (63.5 percent) spend a great deal of time on that relationship. There is a positive correlation between the importance superintendents assign to their relationship to the community and…

Information on the establishment of the Western Center (WC) of Wayne County Community College (WCCC) is provided along with recommendations for future development. Section I focuses on various aspects of the administration of the Western Center "launch," highlighting the importance of: (1) periodic status reports as exact indicators of…

An Iowa high school's experience with producing a biennial statewide foreign language fair is described. The objectives have been to have students enjoy using their second languages, especially with people to whom they have never spoken before, and to enliven the winter months. Every language teacher and student, as well as others on the staff,…

Describes a program in which the school employs a paraprofessional as a community public relations agent. This person assists in attendance records, makes frequent home visits and acts as a hostess for parents visiting the school. Results indicate that the program has significantly improved community-school relations. (HMV)

This handbook on coaching football was written specifically with Georgia football coaches in mind, and references to the Georgia High School Association Constitution and By-Laws are made frequently. Six major areas of a coach's duties are covered: (1) the qualifications of the coach, coaching philosophy and objectives, and a code of ethics for…

The objective of the final conference was to provide an opportunity for the 10 Associate institutions of National Project II to share what they had learned, both individually and as a consortium. Each institution had been chosen to participate in the project on the basis of an exemplary program for underprepared college students. This document…

The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…