A study investigated students values to determine the regard in which today's students hold money and material possessions. Questionnaires, eliciting responses to 10 topics organized by a weighted scale, were administered to 150 students in two sections of a class in principles of public relations. Results revealed that money had minimal…

This study examined whether faculty in advertising and public relations feel they are being treated fairly in their departments and in the Association for Education in Journalism and Mass Communication (AEJMC). A three-page questionnaire was mailed to 460 people belonging to either the Advertising Division or the Public Relations Division of the…

Perceptions and attitudes have been identified as being influential components for the development of an effective precollege science education program. A carefully planned and implemented public relations program is advocated in this paper as a means of developing accurate perceptions and positive attitudes. The paper offers the process of…

This bulletin focuses on four aspects of budget development and management in local school districts. Chapter 1 describes the general budget development process, highlighting variations some Oregon districts have found useful. The chapter outlines the responsibilities of educational agencies and district staff members at various levels and reviews…

During the spring of 1933, several leading corporate executives, working with those favoring government planning, attempted to use the economic crisis to establish government-mandated prices that would provide leading corporations with competitive advantage, including government-insured profits without the hardships of competition. The result was…

Board members and administrators can build public confidence in their schools by taking every opportunity to communicate positive attitudes about the people in the schools. As leaders, they have the responsibility to use people power to promote the schools. If school employees feel good about their jobs, they will build confidence within the…

Designed to provide an overview of the range and quality of services provided by the Alabama Public Library Service (APLS), this annual report focuses on the 1987 activities of APLS. A report on the activities of the Library Development Division shows the allocation of state aid and Library Services and Construction Act (LCSA) Titles I and III…

This guide presents a number of activities that are designed to attract students and teachers to the school library media center. Included are ideas and suggestions gleaned from various professional journals, books, and library media specialists around the state of Texas, such as: (1) games, contests, and reading clubs; (2) bulletin boards; (3)…

A study evaluated how an advertising campaign, conducted by Benton & Bowles Advertising Agency, affected the awareness of literacy needs and increased volunteerism for literacy education among the general public and the business community. Data for the evaluation were gathered in an extensive library search, a survey of Coalition for Literacy…

To illustrate the relevance of critical communication history and theory to media ethics, this paper examines a crucial episode in the history of public relations: the American electrical industry's cooperative advertising and public relations efforts in the 1920s to sell the "electrical idea" to consumers. The paper first enumerates…

This publication provides a comprehensive list of strategies from which vocational educators can choose when designing a recruitment campaign. The strategies are aimed at increasing the participation of females and males in Ohio's vocational programs. They offer suggestions for (1) involving elementary and middle schools, high schools, parents,…

The program description and the newspaper advertisement presented describe the efforts of the Santa Maria Joint Union High School District (California) to implement the reforms mandated in California's SB 813, especially in the area of discipline policy, and to keep the public informed of those efforts. The program description provides an overview…

Members of the Association for Education in Journalism and Mass Communication Public Relations Division were asked to nominate alumni, who were not full-time educators but who appeared to be excellent prospects for academic careers, for a study of attitudes of potential communication instructors toward teaching as a career move. The 27 nominees,…

Based on the assumption that teachers play a critical role in producing positive public opinions of schooling, this article provides suggestions for administrators to use to improve their schools' public relations. The first list of suggestions offers details about how to make teachers more aware of their roles as public relations agents. This…

Ideas on increasing personal and professional productivity for institutional advancement staff are provided in 25 articles. Techniques are outlined for getting organized, setting deadlines, delegating responsibilities, motivating staff members, and meeting the demands of one- or two-person compus offices. Some of the titles and authors of the…