This Digest details how one professor of public relations has developed and put into practice a class in "cyberspace." The Digest first provides background on online communication techniques and the explosion of online teaching at the university level, and then tells how a professor, with the help of a summer grant from her university,…

Much more needs to be done to get Catholic schools involved in comprehensive development programs. This guidebook offers steps for planning and conducting comprehensive development activities. The chapter authors are involved in developmental activities. Following the foreword, chapters include the following: (1) "Development vs. Fund-Raising"…

Effective government relations is the key to meeting the fiscal and legislative needs of public education. This fastback is designed to help educators establish an effective government-relations program. It offers suggestions for identifying legislative priorities; forming internal and external networks and coalitions in support of the legislative…

Focusing on five priority areas for 1996-98 identified by the Illinois Community College Board (ICCB), this report describes outcomes for the areas as of January 1997. Following the mission and vision statements of the ICCB, outcomes are described for the following goal areas: (1) ensuring a focus on teaching and learning, including objectives…

Developing a curriculum is a task that is often discounted in many school corporations during the course of selecting new textbooks. Most school corporations simply adopt a publisher's text and design a curriculum around it. This paper describes some fundamental elements of an effective public-relations program and ways in which the elements can…

Working with schools and communities across the United States, the Education Commission of the States has learned that people want to express their opinions about schools in their communities. This guide was designed to help engage all sectors of the community in conversations about education. It is suggested that holding a series of meetings…

Despite passage of affirmative-action legislation in the United States, the percentage of women school superintendents has increased at a very slow pace. This paper identifies the major challenges faced by four female entry-level superintendents and the strategies they used to deal with them. Data were collected during a group interview with the…

The purpose of library public relations is to develop ongoing programs of contact between the librarians and the population groups that they serve. This book is a guide to creating a library public relations program or for improving an existing program. The information is divided into six sections, and sources of additional information are…

This paper discusses the development and evolution of the University of Maryland's UniversityCenter in downtown Baltimore since its conception in 1991. UniversityCenter is a geographic location, one of six downtown districts that resulted from Baltimore's latest development plan. It contains not only the University of Maryland's Baltimore campus,…

The Northland Pioneer College (NPC) Library staff has developed a media blitz strategy to publicize its services in rural Arizona. This strategy regularly draws upon a database of newspapers, radio stations, and cable television outlets in the area. Each week a different public service announcement is developed and sent out to agencies on the…

This handbook aids in planning for effective crisis communication at institutions of higher education. The book opens with a behind-the-scenes look at a particular crisis--the 1990 murders of five students at the University of Florida. This first section offers tested advice from a campus communicator, an account of the crisis and the…

The first National Congress on Rural Education, organized and conducted in conjunction with the 84th annual convention of the National Rural Education Association, convened an assembly of 458 advocates of rural education which came together to analyze common problems that tend to disaffect education in rural America and to plan corrective action.…

Mississippi loses up to one-third of its potential high school graduates between grades 9 and 12. Developing and implementing a comprehensive strategy for student recruitment are the first and most important steps in organizing an adult basic education program to serve the needs of these individuals. Recruitment requires trying as many methods as…

This resource guide for marketing education begins with a comments sheet and mission statement. Section II provides information on a "letter of intent" for new programs, new program application assessment process, and revised tools and equipment list. Section III deals with curriculum development. Information is presented on the…

This paper asserts that the greatest challenge for 21st century public relations practitioners will be the identification of organizational values and their reconciliation with societal values within the context of a quickly and seemingly chaotic syncretizing popular culture. This function of public relations requires considerable practitioner…