Over the past decade, industry relevance and connectedness have evolved into a key requirement for students and their parents, who increasingly perceive employability upon graduation as a critical factor in the degree selection process. Simultaneously, professional bodies emphasise the need for high levels of industry engagement as a condition for…

This article investigates the competencies needed for oral communication in English among Thai undergraduate public relations students for handling public relations job interviews and performing entry-level public relations work. To identify these competencies, the study identified and involved all of the stakeholders in the data reliability…

As the director of alumni affairs at the University of Waterloo, the author had two questions to answer: How engaged are the university's alumni, and how can advancement professionals double the current level of alumni engagement and alumni giving? The author explored these questions, found answers, and implemented the solutions. This was the…

This article analyzes the communication of corporate social responsibility (CSR) and corporate image in the chemical industry through mission slogans. Morsing's (2006) CSR communication framework is adapted for a comparative analysis of the strategies behind mission slogans. By grouping rhetorical strategies in a mission slogan into a mission…

As the current president of National Association of Elementary School Principals (NAESP), Barbara Chester has the responsibility of representing the organization's members in their efforts as advocates for children. Principal Chester's answers to the interview questions reflect the challenges facing schools and the role that principals need to…

Most business communication textbooks treat "unfavorable" communications as written documents--denials of credit, collection requests, rejections for employment, inability to meet deadlines, etc. These written "unfavorable" documents are no longer actually written by most employees. In fact, many of these communications are computer generated and…

Educators secure funding for MSW students to become a grant-making entity and provide monies to address local needs. An exploratory research design is used to obtain quantitative and qualitative data from students participating in the course-based project. Feedback suggests that students perceived increased abilities in the area of community needs…

Higher education institutions are under increased scrutiny from various constituencies. Frequently, external perceptions of a college or university are based on the image and actions of its president, known to those outside the institution primarily through coverage in the mass media. Support for an institution may depend heavily on these…

Through the use of the ethnomethodological lens of narrative inquiry, we argue that the relationship between school and community is an important ingredient that shapes a child's development and adaptation in any society. Our argument is based on the personal and professional experiences and observations of a Barbara L. Jackson Scholar who worked…

An interim president has to perform a particularly difficult balancing act. He or she shoulders the burdens from--or legacy of--the previous president and must also provide a foundation of stability for the new president. Throughout the process, effective communication--both internally and externally--is critical to ensuring a smooth transition.…

It's hard to underestimate how crucial the board is in setting an institution's direction. In the United States, the boards of public and private institutions have wildly divergent characteristics. Boards at public institutions are typically smaller than those at private institutions. Board members of public institutions are usually appointed by a…

As a result of a quick succession of several spectacular events in schools, and the ensuing public discussion on the high rates of bullying in Austria, a national strategy for violence prevention in schools and preschools has been developed. In formulating the strategy, a systematic procedure involving international experts and a number of local…

Most communication research on bad news messages focuses on crisis communication, where attention is often limited to image repair strategies. The authors argue that a key indicator of an organization's effectiveness in communicating "bad news" messages is its organizational culture. Developing an organizational culture that values positive…

If more conservation-minded citizens were aware of certain environmental threats and how to resolve them, these issues could be resolved more effectively. Scientific conferences focusing on conservation bring together countless experts on environmental problems and solutions, but are not an effective means of reaching the interested public on a…

In his inaugural address, U.S. President Barack Obama linked the need to demonstrate accountability and transparency to the earning of trust. His connection of these dots is not surprising, since taxpayers often expect accountability and transparency from their governments, just as governments, donors, alumni, and students expect accountability…