This analysis of life style data on a random sample of 423 adults demonstrates the value of such data in identifying the needs and interests of a community, and suggests ways in which such information can be used in planning and promoting public library programs. Twelve references are listed. (JL)

If a foundation grant is to be made to the appropriate organization and in an adequate amount, both the funder and the funded must prepare thoroughly and communicate objectives clearly. Recommendations for successful fund-raising and fund dispensing are given. (Author/MSE)

Legal and policy challenges may occur in institutions affiliating with both the National Collegiate Athletic Association and the Association for Intercollegiate Athletics for Women in areas concerning women's sports. The critical question is how to maintain necessary financial support for viable women's programs. (MSE)

Since planning is a continual process, the college public relations manager plans for what could occur and prepares for it. The manager's responsibilities include working with the board and president, budgeting, setting objectives, innovating, representing, staffing, coordinating, and directing. (MSE)

On the theme of image building, this series of articles examines ways to create a positive public image for agricultural education: community involvement, effective laboratory teaching, news media, public education programs, and professional dress and behavior. (SK)

The history of higher education's relations with government is one of cooperation succeeded by skepticism. Institutions entering the government relations arena need concrete goals and professionally organized programs. An umbrella political action committee should be the new political arm of higher education. (Author/MLW)

Information sources for educational institutions' government relations exist in abundance. The difficulty is in selecting references and sources that mirror an institution's character and qualities. A bibliography for a basic reference collection is provided. (Author/MLW)

Lists and annotates more than 200 articles on mass communication, grouped according to topic. Topics include advertising, broadcasting, courts and law, government and media, history and biography, international, management, public relations, and visual communication. (GT)

Traces the expansion of marketing in postsecondary education. Enumerates the goals of Prince George's Community College's marketing task force. Defines marketing and suggests strategies for targeting marketing efforts toward high school students, business and industry, the general public, and students within the college. (AYC)

A method of developing, timing, and integrating information for sharing with diverse groups represented in university decision making is described. Systematic information sharing in institutions is needed to serve management, administrative, and planning functions, and to enhance understanding and support of these institutions by their…

Community is defined and several methods, ranging from formal research to informal observation, that can be used by a college or university to learn about the community are described. Identifying the influentials in the community is seen as essential. (Author/MLW)

A survey of 2,500 applicants accepted at Boston College in 1977 is used to develop two statistical models of student decision making for college choice. One model focuses on the decision-making process and the other on institutional image, and the two are compared. The results of the two models guide institutional policy in different directions.…

Lists and annotates more than 200 articles on mass communication, grouped according to topic. Topics include advertising, broadcasting, courts and law, journalism education, history and biography, international, public relations, visual communication, and women and media. (GT)

As higher education turns from a seller's to a buyer's market, colleges are using marketing strategy as an aid for student recruitment. Unethical and ethical promotion and recruiting practices, recruiting abuses (selling of immigration papers, etc.), legal contractual responsibilities, ethical decay, and consumer rights of students are discussed.…

Details general procedures to be followed for getting science to the public. Considerations discussed include: choosing the topic, knowing your audience and assignment, using the media, translating the physics, and additional aids in effective presentation. The procedures outlined are utilized in the preparations for a solar eclipse day. (BT)