This book was created to help public schools market themselves without spending precious tax dollars. The marketing principles delivered in this guide are based on "customer-focus" strategies that have proved successful for nonprofit organizations. These principles have been adapted for "smart" public schools. The information…

This fastback document summarizes ways that schools can establish and maintain a sound public-relations program. It states that public relations should be on an equal footing with all other school functions, especially since public schools are facing increasing competition from nonpublic schools. When developing a public-relations plan, an…

This monograph describes media strategies that advocates for gifted children can use to promote gifted and talented education. It begins by discussing different types of media outlets that advocates can use to get their message across, including television, radio, newspapers, and the Internet. The tools of media work are then described. Ways to…

The International Communication, Part 2 section of the Proceedings contains the following 8 papers: "Split Images: Arab and Asian Political Leaders' Portraits in Major U.S. News Magazines" (Hye-Kyeong Pae); "Public Relations Functions and Models: U.S. Practitioners in International Assignments" (Alan R. Freitag); "The…

A study examined the use of e-mail between the students in an introductory public relations class and their instructor. E-mail use was parallel to the use of face-to-face communication, with students reporting that they used office time and e-mail primarily to ask questions about quizzes, tests, and assignments. Older students and students further…

This survey was conducted to delineate the growing relationship between marketing and public relations and library funding by identifying: (1) the extent to which North American research libraries have developed organized programs in the areas of marketing and public relations; (2) who holds positions in these areas; and (3) the impact these…

This document consists of nine consecutive issues of the quarterly newsletter of the Western Association of Schools and Colleges' Accrediting Commission for Community and Junior Colleges (ACCJC). Major articles appearing in these issues are: (1) Eligibility Requirements Revisions Completed; (2) New Accreditation Standards Adopted; (3) ACCJC…

Discusses five reasons for keeping placement and followup services within the school's domain. (SB)

Summarizes ideas of Corporation Associates concerning public clamor over social responsibilities of chemical companies. Concludes that the industry must pay more than lip service to these issues. (CC)

Tells of various approaches used in New Haven, Connecticut's campaign to improve reading attitudes in school children. All facets of the community were involved in the effort, and approaches used included television commercials, radio spots, endorsements by famous people, and billboard and newspaper ads. (VJ)

Latest ideas include a school with tunnels and slides, aviation training, an outdoor curriculum for campers, and a door-to-door PR campaign. (Author)

Many techniques that American business has developed for marketing goods and services can be used to build public support for the schools. Practical elements of a marketing plan include: (1) developing a customer philosophy; (2) creating an organizational image; (3) employing and supporting marketing personnel; (4) communications; and (5)…

Because of declining enrollments and funding cutbacks, business teacher education programs are facing a serious challenge. Business teachers must develop a high level of efficiency and effectively articulate the needs and accomplishments of their programs. (JOW)

Pennsylvania sought statewide media support for higher education by working on a project to encourage editorials against President Reagan's proposed budget cuts in student aid. Guidelines for visiting newspaper editors are provided. (MLW)