Although frequently overlooked in schools' public relations efforts, parents are uniquely motivated and qualified to communicate positive messages about schools. In Dallas, Texas, parents and city groups formed Positive Parents of Dallas to promote their school district and public education. This article describes the group's activities and…

Concludes that journalism and mass communication continue to attract record-breaking numbers of students, that those students are primarily female and dominantly White, and that advertising and public relations are the major areas of study. Supplies extensive tables of data.(FL)

Asserting that informing parents about the discipline policies and procedures in their children's schools will reduce misunderstandings and inappropriate expectations and encourage parent participation, this article outlines specific methods principals can use to communicate discipline information to parents. (PGD)

Presents results of a study comparing effectiveness of TV and print in issues campaign. Contends that recall of information is inhibited by TV. (MS)

This five article section addresses the public relations program in the school library. Topics covered include a public relations philosophy; reaching full creative potential; public relations ideas aimed at students, teachers, administrators, the school board, and community; the power of a positive attitude; and school and public library…

Results of a survey of four-year colleges and universities concerning faculty attitudes to and participation in student recruitment and institutional marketing efforts are reported, along with possible differences between private and public institutions' faculty attitudes and involvement. (MSE)

Parent orientations, planned to better the parents' understanding of the freshman-year experience by providing a comprehensive view of campus life, are described. The orientations are aimed at assuring parents that their children have chosen their college wisely. (MLW)

The University of Southern California, home to the United States Olympic team, benefited from the success of the olympiad. The long-range impact is still being assessed. A description of their public relations program is presented. (MLW)

A symposium sponsored by the Eastern Division of the Music Educators National Conference and 12 state music associations to discuss the impact of recent education reports on music education is described. Strategies for strengthening music education are presented. (RM)

Presents the findings from a national survey of high school counselors on college advising. Some findings indicate that more attention to how counselors undertake the college advising role may be warranted. Includes five tables. (MD)

Surveyed instructors of public relations courses and found they emphasized a decision-making style for the public relations practitioner, one that combines elements of managerial roles with those of a communication technician. (PD)

Maintaining the necessity for schools to develop public relations and fund raising programs, this essay offers a true-false quiz to familiarize school administrators with some of the issues involved. (MJL)

Discusses the benefits of a faculty fellowship with a public relations firm in terms of extra help for the sponsoring organization and improved knowledge and skills for the participating faculty. (HTH)

Reports a study that looked at (1) educational and employment differences among male/female students and alumni and (2) perceived sexism in the workplace. Found, among other results, that male alumni were twice as likely as females to report being extremely satisfied with their jobs, salaries, and chances for advancement. (PD)

Educational needs that are important if community colleges are to offer comprehensive continuing education programs are identified. (GW)