This guide to formulating and carrying out an effective school public relations program includes articles drawn from public relations and communications journals. The articles deal with planning public relations programs, communicating with the public and the news media, program evaluation, and the tools of communication, including newsletters,…

Shares observations on the state of education as seen from the vantage point of the nation's capital, at the beginning of a new year. (Author/MLF)

The principal must play a key role in any successful school community information campaign. Tips are provided for running an election information campaign. (Author/MLF)

Twelve suggestions for building a German program to attract and maintain student interest and enrollment are discussed. The strategies concern: teacher qualities; mini-course units; cadet teaching; average student; grading; community involvement; foreign language projects; and inter-cultural readings. (SW)

Teachers who are active within their own community, its problems and its projects, are able to expand their classroom curriculum by involving students in community activities. (JD)

The functions that should be performed by a model community-junior college financial aid offer were identified in a research project utilizing the Delphi technique. They deal with counseling; application processing and determination of awards; public relations; recruitment; office management; federal, state, and local aid programs; placement;…

Eight steps to help manage time are discussed: analyze time, identify time problems, self-assessment, set goals and priorities, develop action plans, carry out plans, face time problems, and analyze each day. Telephone tricks and ways to manage meetings are described. (MLW)

Discusses the importance of writing instruction in the public schools and the role administrators can take to promote effective writing instruction. (JC)

Colleges are appointing senior-level people to handle public relations. Concerns about the public's skepticism include: setbacks in Congress, attacks on moneymaking operations, academic quality, dissatisfaction of employers, cynicism about college sports, anxieties about cost, competition for resources, scandals, etc. (MLW)

Provides a short synopsis of nine research projects developed by school staff members throughout the country. They were selected by the Advisory Committee on Higher Education Relationships to compete for the Outstanding Research Presentation Award. (MD)

Higher education must find ways to address some of the most pressing problems facing American society and forge a new partnership with government and the private sector to solve them, according to Harvard President Bok. It should take responsibility for needed research regardless of outside support. (MSE)

Promotes a plan for laying the foundation of a journalism program, including making contacts with junior high advisers, sending newspaper staff to junior high and grade school classrooms, and approaching administrators with a plan. (MS)

A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…

Brown University's Third World Alumni Activities Program is described. The program is designed to get alumni of African, Hispanic, Asian, or Native American descent involved in alumni activities, student recruitment, and fund raising. (MLW)

A checklist of 10 ways to use computers in a college or university public relations office is presented including: storing information, streamlining tasks, distributing news, handling hometown releases, maintaining mailing lists, communicating, producing publications, coordinating calendars, getting organized, and troubleshooting. (MLW)