Readings summarize presentations made at seminars conducted by the Continuing Education Center for the Public Service at Syracuse University. They cover: personal communication skills, kinds of information needed by a public official, and information retrieval system; how to persuade, sell, listen, argue in everyday public relations; organization…

The purposes of this study were to ascertain those practices and media that induced students to enroll in technician programs, to identify practices and media used by junior colleges to promote enrollment, and to determine the relationships between effective and ineffective practices and media. Data were collected from 79 junior colleges which…

This annotated bibliography of school-community relations literature includes 79 citations subdivided into the following four categories: (1) General discussions of school-community relations, (2) school politics and community power structure, (3) schools and public relations, and (4) schools and urban problems. Citations of journal articles,…

This book acquaints the school administrator with the need for good press relations and suggests ways to obtain such relations. A brief overview of the internal workings and concerns of a newspaper staff is presented. Methods of writing news copy for release and how to time releases for maximum news coverage are explained. Throughout the volume,…

The tribal directory of American Indians in Arizona was correct as of June 1974. It includes: (1) members of the Arizona Commission of Indian Affairs; (2) reservation populations (does not include nonreservation Indians); (3) an alphabetical listing of the 19 reservations, with their council members and committee chairmen; (4) Bureau of Indian…

The course is for independent study by jail officers who must learn that, in addition to their rountine tasks, they must be prepared to be well-trained, responsible professionals, making important decisions and avoiding the mistakes and disproven beliefs of the past. The jail administrator must continually wrestle with the problems of conflicting…

Good public relations will result if the library concentrates on providing friendly and efficient service to its patrons. The director of the library has a key role to play, for he sets the tone and pattern for all the staff and personifies the library in the eyes of the community. The director should have imagination, enthusiasm, and leadership,…

The nature and extent of the news media coverage of political advertising in the presidential campaign of 1972 was shallow and spotty at best. The candidates' political advertising strategies received limited coverage by reporters and commentators. Even the "prestige" press--16 major newspapers--provided limited coverage to the nature…

Public service advertisements, disseminated via the mass media, have been credited with "positive attitudinal effects" in past research, but only certain kinds of such advertisements are really effective. Of the types of appeals used in television commercials--informative, emotional, "establishment" (or status quo), and…

This manual provides the basis for a 10-hour advanced course of instruction to be offered for those school bus drivers who have successfully completed a basic course. The course is composed of five units. The pupil control unit attempts to develop in the school bus driver an understanding of the functions of discipline and his relationship to the…

This booklet prgides a broad outline of some major aspects of a school community relations program. The report attempts to stimulate greater awareness among school officials, trustees, and others of the potential scope of such programs; and to encourage more school boards to initiate activities designed to bring the schools into closer rapport…

The 1968-69 annual progress report of the Arizona Commission of Indian Affairs deals with the conditions of the American Indians residing within the state of Arizona. The Commission works with various state and Federal agencies which have service relationships with Indian reservations. The Commission is charged by its enabling legislation to…

Eight professionals discuss the need for well planned educational opportunities for adults in this publication of the Adult Education Association. Practical suggestions are offered for planning and carrying out educational projects by volunteers and professionals. The articles deal with such aspects of adult education as individual needs and the…

The author presents a fully annotated bibliography of 80 items relating to the subject of ghostwriting of public addresses and other forms of persuasive communication. Most of the items deal with ghostwriting in the areas of political persuasion and public relations, although some general entries are included. Topics of the material range from…

Correct as of May 1, 1976, this 16th annual Arizona tribal directory for American Indians includes listings relative to: (1) membership of Arizona Commission of Indian Affairs; (2) Arizona Indian Reservation Areas; (3) Arizona Indian reservation population and acreage figures; (4) Arizona's 19 Indian reservations (tribal officers, council members,…