Containing over 1,800 entries, this index to articles appearing in the "New York Times Sunday Magazine," is arranged by year (1900-1980), by author, decades, and general topic (radio, rhetoric, film). Among the topics covered are newspapers, music, theatre, telegraph, wireless, telephone, photography, public relations, advertising,…

During the last 30 years, direct mail campaigning has become an integral part of the political process, and more recently has also become an influential fund raising tool for other political and religious groups. Analysis of over 70 examples of direct mail campaigns reveals at least 4 major content norms featured in most direct mail. First, the…

Summaries of papers given at a regional training institute on parks and recreation facilities, programs, amd objectives are presented. The purposes of the institute were to encourage professionalism among those who work in parks and recreation, to foster interagency cooperation, and to support colleges that train parks and recreation…

Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the…

The role of news media as gatekeepers controlling the flow of information that the public receives was explored during the 1978 Asbestos Awareness campaign conducted by the Department of Health, Education, and Welfare (HEW). In an effort to inform high risk workers and the general public about the health hazards associated with asbestos exposure,…

This report of a study of the activities of a secret planning board, formed to promote the nomination of Dwight Eisenhower through the intensive use of television, concludes that the significance of television planning in the 1952 Eisenhower campaign had less to do with the outcome of the election than with the first massive use of television with…

Between the 1966-76 and 1976-77 school years, expenditures per pupil for the maintenance and operation of Georgia public schools rose 146 percent. Even after adjustments for inflation, this is a substantial increase. Faced with taxpayer resistance to increasing taxes, educational leaders can choose from three options. They can adopt an aggressive…

The relationship between the schools and the press who reports about them is the subject of this paper. It contains four speeches made at a 1973 meeting of the Council for Basic Education held in Washington D.C. Two school officials and two journalists offer their views on such subjects as training for educational writers, press bias, and the role…

This handbook is intended as a reference tool for use in the college or university's public information office, news bureau, information services, or public relations office. An update of an earlier edition, it presents articles by a number of authors, some from CASE Currents, bulletin of the Council for Advancement and Support of Education. It…

Based on information provided primarily by two existing state-based information services, this handbook presents a clear, practical look at possible activities, procedures, and requirements of search services for educators. Descriptions of the two services that serve as models--Oklahoma's Sooner Exchange for Educational Knowledge (SEEK) and Texas'…

This handbook for home economics pre-employment laboratory education (PELE) teachers is divided into ten chapters. The first chapter provides detailed descriptions of each PELE program and possible career opportunities related to each program. Chapter 2 expounds upon the importance of the advisory council to the program. The third chapter…

The inservice program and learning kit described here focuses on the development of a communications process between school personnel and a local community. The kit includes analysis, planning, communicating, and evaluating public relations programs and is designed for use by the entire school staff. This descriptive report provides information on…

Five papers cover various aspects of the Macomb (Illinois) 0-3 Regional Project, a home based program for rural handicapped and high risk infants and toddlers. The first examines ways to develop public awareness of the importance of early intervention through media and contact with medical, school, and community professionals. The second paper…

Correct as of June 30, 1978, the 18th annual Arizona Tribal Directory is loosely organized in 3 broad categories--reservations, services, and Indian organizations--and contains listings relative to the Arizona Indian reservations and federal, state, and other agencies, departments, and committees which provide services to them. Reservation…