Can perceived message effectiveness (PE) be considered a cause of actual effectiveness (AE)? If so, PE judgments can be used as valid indicators of the persuasiveness of messages in the preimplementation phase of campaigns. In addition, manipulating PE may be a viable persuasive strategy. But, if the reverse causal sequence obtains (AE[right…

The purpose of this study was to inform future Public Service Announcement (PSA) development by examining the potential effectiveness of different types of anti-driving under the influence (DUI) PSAs for persons with different characteristics. PSAs utilizing empathy, fear, and informational approaches were shown to persons recruited from…

The paper explores the value of practitioner enquiry in the development of common language and shared understandings for a group of mid-career professionals from a variety of public service backgrounds, brought together to formulate responses to the English agenda for integrating services. It draws upon data gathered from multi-professional action…

Theoretical basis of broadcasting as a public service. (LS)

It is widely acknowledged that innovation will be necessary to dramatically improve public services in America. But innovation in the public sector doesn't happen in a vacuum; innovation happens at the nexus of policy, research, capital, and practice. This project looks at one case study--education--by analyzing some of the key aspects of an…

The resource in this support document is a set of small case studies, offering insights into how a range of organisations have gone about adapting their organisational structure and/or culture to enhance their capability. Key elements of each case are presented with a particular emphasis on: (1) the principles that have underpinned each approach…

The hunger for significance in life never ends. What changes in one's retirement is how one fills that need. For most school administrators, introspection and investigation into possibilities for post-retirement years begin prior to one's resignation; however, the intensity of thought, feeling, and deliberation moves to a much higher plane once…

In England, a "revised" educational code appears to be emerging. It centres upon the concept of "personalisation". Its basis is less in educational theory, more in contemporary marketing theory. Personalisation can be regarded in two ways. First, it provides the rationale for a new mode of public-service delivery, one which…

Tennessee State University has a rich history of public service and civic engagement--thus the motto "Think, Work, Serve." Founded in 1912, Tennessee State University has grown dramatically from a small college to two campuses. We actively engage in adhering to the cornerstone of the land-grant universities: teaching, research, and outreach. Our…

Objective: Feature films have been used for teaching in psychiatry for many years to demonstrate diagnoses, but the use of documentary and instructional films in resident and staff cultural competence training have not been extensively written about in the medical and psychological literature. This article will describe the films that have been…

In the UK, the vocabulary of public services is becoming infused with the prefixes "inter"-, "multi-" and "co-". Public-sector agencies are being encouraged to adopt"'multi"- or "inter-agency" configurations; "workforce reform" seeks to dissolve once-impermeable professional boundaries;…

Modern thinkers chiefly identify development with materialistic and economic factors. Education is often measured and evaluated by the same standard: its material and economic impact on the individual and society. A moral balance is recommended to this excessively materialistic perspective. It is extremely difficult to unravel the complexities of…

This textbook is third in a series of readers portraying people who have served their community. This volume focuses on public servants, including the policeman, the postman, the fireman, the street cleaner, the garbage collector, and the ash and rubbish collector. In the study of these various people the threefold idea of dependence,…

The second in a series of three articles comments on training in Local Government, the National Health Service, the Armed Services, and the Civil Service in Great Britain. (EB)

Many external and societal factors influence health choices and behaviors, including health-related media messages. What people, especially youth, see and hear in health-related media messages often influences their overall health. Students, highly vulnerable to such messages, need opportunities to become media literate to reduce the effects of…