This report focuses on a December 1988 to December 1989 evaluation of the structures, processes, and outcomes of 15 primarily volunteer tutor-based literacy programs. It addresses the effectiveness of the Saskatchewan Literacy Campaign in increasing tutor and learner enrollments in the programs. Chapter 1 provides background and definitions.…

A study examined the predictive power of four groups of variables in a public information campaign conducted by a charitable organization to raise funds. The variables related to contributions generally fell within four categories: attitudes, knowledge, promotion (which included both mass media and interpersonal communication), and demographics.…

To investigate the hypothesis that cognitive rules govern writing behavior, Carter's signaled stopping technique was used to study language and cognitive effects in public relations messages. Principles from Grunig, et al (1985) Axiomatic Theory of Cognition and Writing, which proposed premises, axioms and definitions about writing, were applied…

The retainment of black teachers is a process that must be undertaken by a variety of people, including inservice teachers, churches, and parents who can work together to increase the number of black students who select education as a career. Strategies used by the University of Florida's College of Education to increase black student enrollment…

This document presents an executive summary concerned with drug use in the schools. The introduction outlines the dimensions of the problem and the prevalence of drug use among adolescents. A section entitled "What Works" reports on the state-of-the-art drug prevention program which involves the social influence/resistance skills technique. Four…

Focusing on the analysis of communication networks within organizations with an eye toward implications for study of external communication, this paper (1) develops a systems theory/communication view of the nature of formal organizations, (2) illustrates the notion of holistic organizational communication networks in organizations which include…

A practical process for developing or improving student recruitment programs for Catholic schools is presented in this handbook. Planning for and preparing the recruitment program is discussed in the first half of the document. The booklet reviews the process of assessing the school, its program, and its image; identifying the financial, material,…

Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The first objective is to create and communicate some…

A need exists for development of communication competence as a part of management. Although public relations literature has dealt with the nature of management counseling and when and why it should be practiced, the literature has not clearly defined the importance of audience analysis, location of the management counseling sessions, and…

Questionnaires were mailed to 261 agencies involved in public relations and publicity services, 56 agencies involved in advertising, and public relations directors of 183 corporations and other nonagency organizations in order to determine the knowledge and skill areas important to agency and organizational public relations employers. In an effort…

One section of a spring 1979 Systems and Procedures Exchange Center (SPEC) survey on communication in Association of Research Libraries (ARL) institutions examined how members exchange information with external groups including the university administration, faculty, users, support groups, other libraries, and the profession in general. According…

Suggestions for advising sociology students are presented. Attention is directed to types of advisers, possible roles related to advising, and strategies for more effective advising. Examples of specific techniques, as well as prototypes of paperwork, forms, and public relations materials are also included. The 30 suggestions cover: (1) academic,…

The Wisconsin Council on Vocational Education held a public hearing on perceptions of vocational education in Wisconsin on April 26, 1988. Participants were invited from a broad-based spectrum. In addition to press notices, approximately 250 invitations were mailed to potential participants, resulting in oral and/or written testimony from 63…

To facilitate the design of an admissions test for students wishing to study public relations at West Virginia University (Morgantown), a study used data from the academic records of 2,100 students and graduates and their performance on the Journalism Proficiency Examination. The measure used was their academic and professional success compared to…

Because a review of the literature showed little systematic knowledge about effective school-home communication at the secondary level, a survey of parents of secondary-level students was undertaken in a large West Virginia school system that had begun to achieve apparently effective school-home rapport. A stratified, random sample of parents was…