Schools face major challenges today that have been created by reform initiatives and expectations from Florida and federal legislation. This article focuses on the impact of accountability mandates on student achievement through the responses of central Florida school administrators at the elementary, middle, and high school levels. They were…

The implementation of No Child Left Behind (NCLB) federal legislation in 2001 exemplifies extreme reaction to an escalating public unrest with educational systems over the past several decades of "educational reform." Effective public relations and communication with stakeholders is threatened during this time of increased public…

What is the civic mission of the research university in a modern society? How does it challenge the Public Relations professionals of universities? The Finnish Higher Education Evaluation Council, a specialist organ of the Ministry of Education, has conducted several university evaluations with special emphasis on the regional role of Finnish…

This article describes the early experience of an Information Officer appointed within a newly formed primary health care team in the new township of Cambourne, west of Cambridge. The post was jointly defined and funded through a partnership between Cambridgeshire Libraries, the Primary Care Trust and Monkfield Medical Practice. The article…

One of the major challenges that Canadian government officials felt they faced at the end of the nineteenth century was the development of the prairie West. By this time there were large urban centers in eastern Canada, but many Canadians worried that they had not truly ensured the future existence of their country. To do this the government…

For more than 40 years, Penta Career Center in Perrysburg, Ohio, has successfully served thousands of high school students and adults from Northwest Ohio. Calling a converted 1949 United States Army Depot building home, Penta serves students from 16 surrounding school districts, and offers programs in six core areas: arts and communications;…

This annual report covers the background and recent accomplishments of the Adult Career Counseling Center (ACCC) at Oakland University, Rochester, Michigan. The following 12 topics are covered: (1) recent developments and history of the ACCC; (2) mission of the ACCC; (3) description of the ACCC; (4) the advising process; (5) ACCC coordination with…

Since the Office of Library and Information Services published the first Rhode Island trustees manual in 1980, Rhode Island public libraries have continued to respond to an ever increasing demand for service. In so doing, they consistently have taken advantage of new opportunities to provide this service more efficiently and effectively via…

Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. This book provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their…

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

Across the U.S., thousands of schools and universities are in the midst of construction projects that can stall because of unanticipated obstacles. The resulting delays can cause budget contingencies to evaporate and force students and staff in desperate need of more space to bide their time in cramped and inadequate facilities. Problems are bound…

Sophisticated public relations is being practiced in the Middle East. However, the models used in that region are not identical to American models, nor are they identical to those in other Western countries usually considered part of the "First World." In particular, Moslem culture heavily influences Middle East practice. Can the ethics…

Incorporation of management principles in the classroom can motivate students to successfully complete project work. The Communication Arts Department at Georgia Southern University developed a Public Relations Event Management course in which the students were responsible for planning a campus-wide special event to raise funds for two clients.…

The 1990 Kentucky Education Reform Act (KERA) provided, among other measures, a new governance body for schools called "School Councils." These school-based, decision-making councils are composed of parents and teachers and headed by principals. This paper presents findings of a study that explored the effects of KERA's provision for…

Based on the idea that to be successful, a student organization must have a sound public relations and publicity program, this handbook considers techniques of internal communication that establish good public relations with various special groups: the student body, the administration, the faculty, and the staff. The handbook states that…