A college fund raiser offers advice on cultivating foundation funding, including preparatory research on institutional priorities, foundation goals, and funding history; writing a thorough and persuasive proposal; and following up with personal contacts after submitting the proposal. (MSE)

To recruit from the multicultural and lucrative international student market, colleges and universities are advised to develop a strong marketing plan; develop publications tailored to this population; and make a personal visit to targeted countries. (MSE)

A variety of strategies for college public relations professionals to improve communication with the news media is offered, based on the experiences of a number of institutions. They include providing a workshop about the institution for reporters, personal contact between administrators and reporters, making information about the institution…

This article highlights several strategies that are crucial for successful school-community relations: (1) know your audience and build a relationship with them; (2) identify key influential constituents; (3) make budget information available and interesting; and (4) ask instead of tell. (LMI)

This article discusses the characteristics of bureaucratic organizations and bureaucrats, focusing on how these attributes affect day-care centers that must deal with bureaucracies. Outlined are several strategies for dealing with the types of bureaucrats that child care directors are likely to encounter. (MDM)

Examines how three school districts handled privatization of school services, such as transportation, food service, and custodial. Contracting out may promote efficiency but will probably come with political heat. (LMI)

Over 600 colleges and universities now have pages on the World Wide Web, providing course catalogs, faculty directories, admissions information, campus maps, and other institutional information. Increasingly, institutions are bringing in public relations specialists to help present information to on-line audiences, including prospective students…

This article argues that providing good gifted and talented education programs is in the nation's economic self-interest and is essential to the United States' future economic competitiveness in the world community. (DB)

Three articles consider methods of demonstrating the value of library services. The first discusses showing the relevancy of public library services at New England town meetings; the second describes ways in which the Toledo-Lucas County Public Library evaluates user satisfaction; and the third discusses justifying the value of a special library.…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

A study investigated the attitudes of 111 college deans toward marketing in higher education, especially as they relate to the deans' academic fields (pure vs. applied). Results indicated no significant differences between the groups' perceptions and that, in general, deans support marketing but not that marketing improves educational quality.…

Planning to raise funds for a small-scale or specific college capital improvement project requires a different approach for background research, writing, and design of solicitation publications, use of volunteers, and visits to donors than does a larger project. A civic purchase-and-renovation project in Ohio illustrates the principles used. (MSE)

To establish and maintain supportive relationships with its host community, a college must develop strong campus plans and projects. Cohesiveness, clear communication, and courtesy are good foundations, and a good campus plan includes a mission statement, community knowledge, goals, target audiences, and specific town-gown activities.…

Administrators concerned with institutional development at an independent elementary/secondary school, a state university, a school of theology, and a private college share suggestions for maintaining the fund-raising momentum between major capital campaigns. Suggestions address leadership, volunteers, donors, planning, and administration. (DB)

Seven articles present models for collaboration between business and education, agriscience and extension, agribusiness and agricultural education, as well as a collaborative waterfowl refuge project and the political process and public relations. (SK)