Assesses the level of job satisfaction among public relations practitioners. Finds that autonomy, variety of tasks, and upward mobility results in satisfaction. Identifies as causes of dissatisfaction small budgets, dead-end jobs, dull work, low prestige, unsupportive bosses, low pay, lack of input into the decision process, and sexism. (KEH)

The college president is involved with fundraising, institutional promotion, public image efforts, and community support programs. The evolutionary process of presidential involvement in these areas was discovered in a study of private colleges (N=126) that had successfully weathered severe financial hardships. (MLW)

A study was conducted to identify: the diversity of community services in dental schools; faculty and student involvement; the extent to which service has been integrated into dental school; and the relationship between school type, enrollment, year of establishment of community services program, and the diversity of services. (MLW)

When students choose a college on the basis of underlying values--rather than pretty publications--they get what they bought into. These are the students who are the ones who stay, succeed and ultimately become devoted and generous alumni. To recruit students, institutions must identify and communicate their values. (MLW)

Examines the managerial perspectives and skills that public relations practitioners identified as essential to the managerial role, the extent to which those perspectives and skills are present or lacking in practitioners who make the shift from technician to manager, and which areas deserve special attention in the public relations classroom. (MS)

The ways in which the University of Colorado helped to fight a statewide tax limitation measure are presented. The initiative would have severely inhibited the state's economic development and have mired the government in extensive litigation while trying to clarify conflicting interpretations of the proposal. (MLW)

Offers clarification on the central role of the liberal arts and sciences in education for the communication professions, and assesses curriculum needs in advertising, broadcasting, magazine journalism, news-editorial journalism, public relations, and visual communication. (MS)

Media training teaches executives how to handle themselves in press and television interviews. It can help a president or chancellor produce straight talk under the pressure of public interviews. Projecting this kind of confidence and control can have a large effect on public perceptions of an institution or situation. (MSE)

Critics, particularly the Reagan administration, have succeeded in focusing attention on institutions' spending habits, but economic and social conditions--not tuition inflation--are creating society's anxiety over college affordability. Four trends are at work: middle-income fears, college as gatekeeper, "portfolio-building" students,…

The chasm between crisis management theory and practice has been the downfall of many an institution. Senior professionals in corporate and institutional public relations were asked about their strategies for convincing top management to release information during a crisis. (MLW)

Describes the events that led to legislation in New Jersey authorizing the establishment of a statewide multitype library network. The discussion covers the two levels of service provided by the network (statewide and regional), specific services available at the regional level, state funding of network services, public response, and plans for…

Examines coverage of women in 10 recent public relations textbooks. Finds that every book except 1 mentioned at least one woman by name in its public relations history section. Argues that the history of public relations should be written to include more women, such as the public relations pioneer Doris E. Fleischman. (MM)

At the University of Tennessee at Chattanooga, the public relations staff and the chief executive officer team up to improve community relations. To improve minority relations, the university participates in a precollege mentor program. Experiences at the University of Vermont are described. (MLW)

College and university planned giving program administrators are advised to establish an advisory committee of financial professionals (attorneys, certified public accountants, brokers, investment advisors, financial planners, trust officers, insurance professionals) to act as a source of referrals, advice, and program support. Member selection,…

The chief executive officers of a private school, a college, and a university offer their perceptions of the school public relations officer's role. Some elements include management of media issues, creativity in communicating the institution's mission and values, and ability to "package" stories in a way that captures attention and support. (MSE)