The article traces the origins of environmental communications and focuses on several categories of environmental communication. It specifies the common denominators of the various forms of environmental communications. An appendix of journals that accept freelance environmental articles is included. (RE)

Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)

Suggests alternative support sources and marketing techniques for school districts whose adult education budgets were slashed by California's property tax cutting initiative, Proposition 13. (SJL)

Lists and annotates 200 articles on mass communication, grouped according to topic. Topics include advertising, audience and communicator analysis, broadcasting, courts and law, education for journalism, government and media, international, management, public relations, and visual communication. (GT)

Describes a cooperative education program in the Midland Public Schools (Michigan) which permits the student to receive on-the-job experience along with in-school education at the same time. The authors note that many of the same techniques described could be used effectively in a public relations program for any school in any community to enhance…

In addition to resume and recommendation checks, writing samples, and interviews, editors hired for college/university public relations and publications should be tested for skills in proofreading, copy editing, writing, reporting, story assigning, and story-idea generation. Applicants may be reluctant to take tests; objections can be defused in…

Describes the Department of Education's National Library of Education. Highlights include a description of primary collections and special collections; reference, research, and statistics; interlibrary loan; Internet services, including a World Wide Web site; ERIC (Educational Resources Information Center); technology resources; and resource…

The three basic strategic objectives any metropolitan university must address in order to build a solid base of alumni support are the characteristics of the current student population, demographics and mindset of the alumni base, and relationships with the surrounding community. Activities at Boise State University (Idaho) in each of these areas…

Outlines the Family Friendly Libraries (FFL) charter and how its aims challenge equal and unrestricted access to information as mandated by the American Library Association's Library Bill of Rights. Discussions include how FFL might hurt libraries, how libraries can "keep things positive" by promoting services that FFL can support, and…

Research on university marketing structures suggests environments without unique market segments result in circular, multi-layered structures; marketing autonomy is directly related to resource control; communication and cooperation among organizational layers is inversely related to resource control; number of autonomous organizational layers is…

Addresses the sources of dissatisfaction from parents who had removed their children from public schools to begin home schooling. Implications for public schools' community relations and practice specifically focus on three areas of greatest concern: student grouping practices, peer relationships, and the extension of the school day via homework.…

Provides a history of advocacy in music education discussing when formal advocacy started as well as advocacy with government agencies, the state level, and other types of advocacy. Includes a bibliography of resources related to music advocacy. (CMK)

Public relations is a basic function of a modern school's management, while external public relationship is a basic principle and component of it. To develop a school's public relationship, efforts should focus on its key publics, strengthening its coordination and communication with governments, education departments, and local communities.…

Presents the results of a study comparing student reactions to and perceptions of learning in introductory public relations courses using a traditional lecture format and a Socratic approach. Finds significant differences in the two groups showing that students who received the Socratic instruction reported more opportunities in practicing their…

Explores six potential barriers to an effective public image of counseling psychology; reviews several remedial strategies; and advocates the development of a vigorous, centrally coordinated public image agenda to enhance the profession's future viability and social impact. (TE)