A large fire in a main administration building at Hope College (Michigan) destroyed many records, though not all. The crisis plan used to disseminate information about the fire and its results is described and both the problems and positive results are reviewed. (MSE)

Describes the public relations program of the Schodack (New York) Central Schools aimed at parents and senior citizens. (JM)

A questionnaire was sent to college relations personnel and recruiters to determine how they viewed their role. They perceived their role as highly influential, expressed a high degree of job satisfaction, and felt that their influence on corporate personnel activities should be greater. (Author/KMF)

The goal of campus employee communications, to create an informed workforce that understands overall function of their organization, is described and related to institutional public relations. Media for informing employees in addition to newsletters and magazines are identified. (MLW)

Relationships between educational institutions and their communities are seen as significantly affected by activities requiring mutual support and participation. An institution makes itself useful to the community by providing services, conducting special events, furnishing facilities, accommodating conferences, and offering cultural attractions.…

An effective technique of increasing corporate giving is the organization of "Percent Clubs," as pioneered by the Dayton Hudson corporation of Minneapolis. The goal is to increase total corporate giving from 1.8 percent of GNP to at least 2 percent with the ultimate goal 5 percent. (MLW)

Dowling College's role in a successful campaign to increase "Bundy Aid," New York State's program of providing grants to private colleges and universities according to the number of degrees they confer, is described. In the course of mobilizing support, Dowling developed new and constructive relationships with its various constituents.…

In 1971 when a drop in the college-age population was forseen by Kirkwood Community College, it determined to maintain a share of the traditional market and to aggressively pursue the older student market. Innovative programs, promotional strategies, cooperation with business, and graduates from two-year colleges are discussed. (MLW)

Describes an advanced course in public relations methods wherein students use an online computer terminal system to analyze up-to-date field data and to prepare realistic audience-targeted campaigns. (RL)

Institutional advancement must be a total institutional commitment and must take its guidance from the goals and objectives of the institution. Six elements of institutional advancement for colleges of podiatric medicine are discussed, including institutional relations, fund raising, alumni relationships, government relations, managing, and…

Variables for effective communication in institutions of higher education are identified. Described are basic principles of communication, the variety of available forms of institutional communication and their purposes, and some indicators of their effectiveness. (JMF)

The trend in agriculture is to fewer and larger farms--a trend that is evident in the food animal industry as well. The economic value of services delivered, and the need for veterinarians to improve relationships with people in all fields of animal science are discussed. (MLW)

The California Art Education Association has developed a statewide advocacy effort to counteract declines in art education brought about by financial pressures and the basic skills movement. This article describes the advocacy program's publicity efforts and commitments to work with the entire arts community in a "comprehensive arts"…

The American media has done an inadequate job of reporting on higher education in part because educators are ineffective communicators. Problems outlined include poor listening and lack of clarity in the content of news releases. The role of the effective public relations specialist is outlined, emphasizing content and credibility. (JMF)

Provides evidence from a survey of 113 schools to confirm that public relations is an expanding field of study in journalism units. (RL)