A 62-mile relay run from the campus of Southeastern Massachusetts University to a rally at the State House in Boston was the culmination of a grassroots effort to counteract state funding cuts that would have forced a layoff of 100 employees and reduced the next entering class by half. (MLW)

The author attributes the success of the Concord Pavilion (California) to two things, marketing and experience. Experience has taught administrators to make better, more selective programing choices, and marketing has helped them to sell those programs and events. (JMK)

Describes outstanding business education programs in individual schools. (JOW)

Telephone surveys are faster and only slightly more expensive than surveying by mail. One successful effort involved planning, setting objectives, studying market research techniques, drafting a questionnaire, using computers when feasible, sending a presurvey mailing, doing the calling, and preparing a final report. (MSE)

Conflicts arising when a new university, the Roskilde University Centre, is exposed to many different expectations are described. The impact of confrontations between the university and politicians on university activities and actions taken by university members to counteract the unfavorable public image are discussed. (MSE)

The current educational climate demands that more attention be paid to the promotion of health education programs. Opportunities for promotion exist in professional preparation programs, in the schools, and in the community. Examples of different types of promotional activities are given. (PP)

A series of articles discusses the importance of summer vocational agricultural education programs in terms of teaching, planning, and evaluation. That agricultural production is a year-round activity and that most of the growing takes place in the summer months are only two reasons to support summer programs. (JOW)

Offers reasons why public schools should cooperate with local families educating their children at home: opposing home schooling is rarely fruitful; supporting home schoolers can improve public relations; home schooling offers otherwise unobtainable insights into child learning; and home-schooled students participating in district programs may…

Parent involvement in institutional advancement and fund raising can take a variety of forms: dances, class participation, applicant interviews, recruitment, telephone and other fund raising, and sponsorship of social events as well as annual giving. Guidelines for parent programs are suggested. (MSE)

Issues in the continuing financial support of "Notre Dame Magazine" are discussed, such as overcoming administrator skepticism of the magazine's purpose and effectiveness, the editor as fund raiser, voluntary subscription programs, enhancing subscriber interest, recordkeeping, combining fund raising with subscriptions, and streamlining…

Steep cuts in federal aid to higher education have broad implications for the future of U.S. society. Even if federal funding can be saved, however, institutions must look increasingly to private sources for financial support. New tax laws provide other incentives and disincentives for giving and should be carefully considered. (MSE)

Suggestions are offered for developing positive relationships among teachers and parents and the community in general. (Author/MLF)

The author suggests to Catholic school administrators that they look beyond short-term, local fundraising and create a long-range development plan which includes carefully articulated school goals, good public relations, and attention to new funding sources. (SJL)

It is essential that the best possible governmental relations officer be chosen to represent a college or university. Preparing a position paper listing the officer's duties, outlining the qualities needed to perform these activities effectively, and offering guidelines for conducting a governmental relations program are advocated. (MLW)

Presents 80 quick activities that elementary teachers can use to get to know their students, reward good work, communicate with parents, brush up on basic skills, spruce up the classroom, pamper themselves, or publicize the school. (SJL)