Doane College used church connections to bring its message to corporations. Doane's success was attributed to a careful assessment, a small but influential group of solicitors, and a strategic approach that suited the staff, the budget, and church affiliation. (MLW)

Describes how parents of the Southwest Elementary School (Waterford, Connecticut) were successful in developing relations with local businesses to help raise funds for enrichment programs in their school. Their success led to more involvement on the part of community businesses with the entire school district. (MD)

A seven-step dental school recruitment program includes: (1) a marketing survey; (2) a plan based on survey data; (3) recruiting materials; (4) alumni involvement throughout the state; (5) publicity in state high schools and colleges; (6) recruiting in targeted high schools and colleges; and (7) a mailing list for follow-up. (MSE)

For favorable relations with news reporters, school board members are advised to be friendly, approachable, available, responsive, visible, active in suggesting story ideas, prepared for interviews, clear, "on the record," ready for cameras, and calm in correcting press errors. (MJL)

Suggestions from college public relations directors on promoting expert faculty members in the media include: knowing the needs and formats of various media, campus reporters, op-ed articles, a weekly tip sheet for reporters containing story ideas and faculty contacts for them, a media directory, and sending alumni publications to the media. (MSE)

Briefly discussed are important components of the external relations of community junior colleges, such as lay trustees, grantsmanship, and alumni programs. (GW)

A foreign language festival in which the activities are organized around the theme of the bullfight is suggested as a means of attracting and motivating students. General guidelines for planning such an event are given. (Author/RM)

This annotated bibliography presents an overview of journal articles and books published in 2001 on public relations that can be helpful to teachers and students as well as to practitioners and managers. This bibliography is subdivided into 40 categories including campaigns; consumer relations; community relations; corporate social responsibility;…

The 2003 edition of this annual guidebook presents a range of different ideas and strategies to help counselors promote greater public awareness of the profession during Counseling Awareness Month (April) and throughout the year. The eight categories included are: (1) Celebrating Counseling Awareness Month; (2) Promoting Public Awareness in April…

This monograph contains eight paper that explore the role and value of information officers, focusing on: (1) results of a nationwide survey of educational institutions that examined the percentage of SCDE's represented by public information officers and the type of representation offered; (2) deans' perspectives on the usefulness of information…

Public relations writing curricula must accurately reflect the writing responsibilities of public relations (PR) practitioners. This study provides descriptive information on the types of writing tasks conducted by PR practitioners. The study also investigates whether the type of writing and overall time spent writing vary with years of…

Programming effectively meets informational, educational, and recreational needs of adult library users, but often receives less attention than other services. This program planning guide demonstrates that adult programming is an essential library service appropriate for a wide variety of libraries, and provides practical assistance in planning…

This paper examines the role of institutional research (IR) in higher education, focusing on past trends and future possibilities for such research. It discusses the origin of IR in the 1950s and 1960s as a force to assist higher education planning and management, as well as the expansion and fragmentation of IR in the 1970s and 1980s due to…

This guide encourages counselors to actively celebrate Counseling Awareness Month. It was designed to simplify planning and publicizing activities for counselors involved with Counseling Awareness Month. It includes information about activities ranging from the simple, such as wearing a Counseling Awareness Month T-shirt, to the ambitious, such as…

This document offers examples of advancement organizational charts for large public and private universities, small- to medium-sized public and private colleges and universities, community colleges, and independent schools. In addition, it provides organizational charts and sample job descriptions for various areas of institutional advancement,…