The need to establish goals and objectives for public relations activities is discussed, followed by descriptions of several evaluation techniques for public relations programs. The continuous education of faculty regarding costs and logistics of publicity, and long-term continuity in the public relations effort are stressed as essential elements…

A review of the second quarter-century of the American Association of Teachers of French. It considers the association's leadership, role in national program development (NDEA Institutes and FLES, for example), and promotion of interest in French through such activities as "The French Review," international collaboration and the National French…

A brief description of the public relations activity carried on by the Foreign Studies Department of a community college. Some of the projects are: conferences on relevant topics; lecture and discussions series; personal contact; maintenance of a speakers bureau and a translation service; and establishment of contact with industry. (AMH)

A discussion of a publicity campaign organized by the American Association of Teachers of French to reawaken interest in foreign language study. French Language Week in New York City and sixteen diversified language programs and activities aimed at responding to student needs are briefly described. (Text is in French.) (AMH)

A description of French Nights held in an Australian secondary school. These were educational experiences which enlisted the service and cooperation of other departments in the school, aroused and sustained the enthusiasm of the students and proved to be important in maintaining good public relations. (AMH)

Washington College, a small liberal arts college on Maryland's Eastern Shore, revitalized its fund-raising program, adding an aggressive marketing strategy and a new emphasis on major gifts. They used a three-step process: assessed their situation, solidified their development program, and used that to support a big-gift campaign. (MLW)

An informal statewide coalition of institutions from Missouri, Missourians for Higher Education (MHE), undertook a 2-year, $250,000 public information campaign. MHE focused on four goals: to elevate state support of higher education; to increase gifts from private sources; to develop new markets for Missouri's institutions; and to stimulate…

Reviews efforts of Britain's Committee on the Public Understanding of Science (COPUS) and identifies specific initiatives of the program. Evaluates aspects of the Royal Society's report and examines the status and future direction of the program in enhancing the public image of science. (ML)

Reports on a national study of one segment of the professional services market: the accounting profession. Benchmark data on CPA firms' attitudes toward and uses of public relations are presented and practical and theoretical/research issues are discussed. (JC)

Schools have concentrated on school-community communication in public relations programs and have tended to shortchange school-employee communication systems. Discusses research on employee communication systems (the grapevine is a primary source) and the implications the findings delineate. For employees to function with commitment,…

Traditional public relations methods are used to educate the central administration, the school board, and the community about the budgeting structure of a school district. (MLF)

Describes three programs cosponsored by the University of Texas at Dallas Center for Continuing Education: a children's theater workshop series; a fund-raising institute; and a professional writers' conference. Using these as examples, discusses advantages of cosponsorships, financial arrangements, and offers operational guidelines. (DMM)

The International Business Machines Corporation offered unlimited travel budgets and sabbatical stipends to six college faculty called "Consulting Scholars." People issues dominate their presentations. (MLW)

Lists the initial readings to be codified in the public relations body of knowledge. Categories include foundations of public relations, organizational and managerial context, the communication and relationship context, public relations processes, elements and functions of professional practice, and contexts for professional practice. (MM)