In this comparison of the political "images" of Richard Nixon and George McGovern, public opinion data were collected on President Nixon in 1968 and 1972 and on Senator McGovern in 1972 just before and just after the television broadcast of the biography of McGovern. Changes in political attitudes toward Nixon and McGovern as a result of…

This research study was undertaken to elucidate the conflicts between urban universities and their neighbors that are related to the form of the university proper, and the university district. The effects of the university campus on the neighboring community and the ways in which the two interact must both be considered aspects of institutional…

In an analysis of the public relations aspects of the position of administrative assistant as perceived by college and university presidents, questionnaires were mailed to 1102 college and university presidents. A cover letter instructed the presidents to fill out the questionnaire with reference to "a person deemed the administrative assistant on…

The attempts of the Far West Laboratory for Educational Research and Development to disseminate information about their products to educators outside their "home area" are reported. The main focus of attention was on a multimedia information system, called ALERT (Alternatives for Learning Through Educational Research and Technology). ALERT…

This publication is designed to assist local supervisors of vocational and technical education in clarifying their role and function in improving instruction. Major ideas and guidelines are presented in a discussion of: (1) the supervision process, including the role of supervision, four principles of supervision, and supervisory functions, (2)…

An administrator tells how the Toledo public schools developed security plans to minimize damages resulting from student unrest. According to the author, the first step taken by the Toledo schools was to take a strong stand against violence at athletic events. Next, they established a systemwide lighted school program and emphasized total…

Three major aspects of advertising/marketing communications are reviewed comprehensively in this report. Consumer behavior with its associated attitudes and purchasing behavior are discussed in regard to the choices of specific brands within major product categories. The relationship between advertising and the structure of markets is considered…

This report presents some ideas that were developed by participants at a conference sponsored by the National School Public Relations Association. The conferees from educational, political, and civic life participated in a brainstorming session to develop ideas for improving public confidence in education. The best of these ideas are included in…

Explored in this special issue of "Design Quarterly" are some of the existing data systems which describe, in visual terms, various urban entities: transportation systems, roadways, public buildings, land patterns, historical structures, as well as some new methods for developing physical information that will be widely used in the future. Through…

THE SUCCESS OF PROGRAMS FOR PREPARING STUDENTS FOR ENTRY INTO OFF-FARM AGRICULTURE DEPENDS UPON FUNDAMENTAL POLICY AND ADMINISTRATIVE DECISIONS. THE MAJOR OBJECTIVE OF THIS DOCUMENT IS TO HELP GOVERNING BOARDS AND ADMINISTRATORS THINK THROUGH THE ELEMENTS OF ESTABLISHING SOUND PROGRAMS. IT EXPLAINS THAT (1) OFF-FARM OCCUPATIONAL PROGRAMS ARE ONLY…

Compares the principal to an engineer in the boiler room and presents some ways principals, by using public relations, can deal with pressures from students, parents, and faculty. (Author/MLF)

Presents an alternative (to government regulation of advertising) that would establish the advertising profession on the side of the government and the consumer in efforts to correct advertising abuses. (RL)

The design of language courses for college students with little previous study of languages is discussed. Language courses for students preparing for professions other than the teaching of a foreign language are outlined for each instructional level. Suggestions are made for increasing public awareness of foreign language study. (SW)

A checklist for closing is presented in the hope that institutions can anticipate their problems while they can still be solved. Considered are: establishing a base of reliable information; public announcements and public relations; and disposition of records, property, and current endowment. (Editor/LBH)

Reviews the laws and regulations which must be adhered to in college public relations. Includes civil rights compliance, the Buckley Amendment, Federal Trade Commission guidelines, and civil libel as they relate to publications, news releases, advertising, and official photographs. (RT)