This manual for school board members identifies the basic factors to take into account when dealing with the news media. These factors include knowing what kinds of media offer what kinds of coverage in the school district's local area and how to channel the right information to the media representative who can make the best use of it. Divided…

The rejuvenation of sagging public confidence in education through better communication was the focus of the conference. Four specific objectives were outlined: (1) to improve the ability of educators to assess public attitudes toward and interest in public education; (2) to assess the impact of different media forms on public attitudes; (3) to…

A review of the literature on the functions and responsibilities of the board of trustees in nonprofit organizations shows the following as major areas of responsibility: (1) determinatlon of agency policy and assumption of the ongoing role of monitoring performance against established policies; (2) allocation of the organization's resources,…

This packet presents results of a series of attitude surveys representing a variety of purposes, methods and defined publics. They range from a simple questionnaire prepared and mailed to a small group of key individuals by a public relations staff to scientifically derived surveys purchased from Louis Harris and Associates and other research…

This packet contains descriptions of a variety of campaigns conducted by agencies for organizations or clients, or directly by the organizations. They were selected for their broad range of purposes and methodologies. The packet contains descriptions of the following campaigns: a campaign designed to build the economy of Orlando, Florida; a…

This paper discusses a number of studies undertaken at the Institute for Social Research (Ann Arbor, Michigan) which indicate that the impact of encounter tends to produce a satisfied clientele. Despite this, government agencies suffer from poor image, being described as cold, inefficient, slow and impersonal. Since this seems contradictory, data…

This booklet reports on a national survey of public-relations education at 144 senior colleges and universities (45% return). It presents findings in numerous areas, including the type of department and institution in which the public-relations programs are located; sequences and emphases of the programs; sources of students; texts, films, and…

This distributive education performance-based instructional unit on customer services contains six lesson plans, each based on a 55-minute class period. The lesson plans cover the following information: (1) purpose of customer services; (2) types of customer services; (3) the influence customer services has on the store's image; (4) the costs…

GUIDELINES ARE PRESENTED FOR A UNIFIED HIGH COMMAND TO HELP NEGRO LEADERS IN LAUNCHING A FULL-SCALE ATTACK AGAINST DISCRIMINATION AND RACIAL INJUSTICE. AMONG THE SUGGESTIONS ARE--(1) SMALL PRIVATE AUTONOMIES SHOULD BE LIQUIDATED, (2) THE HIGH COMMAND SHOULD ESTABLISH A FACT-FINDING INTELLIGENCE STAFF, AND (3) RESOURCES SHOULD BE COMBINED AND…

Effective fund raising for colleges and universities is a highly competitive undertaking which requires a well planned, constantly reevaluated program with imaginative publicity. While higher education has fewer constituencies from which to draw financial support than other gift-dependent institutions, those it has are usually more generous. These…

This report on the sequence of events and administrative decisions leading up to voter action on public library bond issues presents a description of the process that each of three Illinois cities went through. In two of the three cities a new library has no t been built because the bond issue referendums were defeated by the voters. In the third…

This booklet is designed to help local education associations utilize existing publicity techniques and develop others to provide visibility for the associations and their teachers. Discussion covers the role of publicity and its relationship to public relations (examples and guidelines are given), the development of a news-gathering network…

This annotated resource guide was developed as a tool for local groups planning bicycle safety education programs. Although it does not include every resource and material in the area, it provides a starting point for program planning. Focus is on safety materials, however some general bicycling resources are also included to give the user…

Advertising and the advertising person have long been the subjects of criticism that has been prompted and reinforced by consumerism and mass media. A survey, conducted to determine present attitudes toward the advertising person, involved 70 advertising majors and an equal number of other college undergraduates; all completed questionnaires…

This handbook provides help and direction in minimizing the impact of a teacher strike on the local community. It is, in essence, a management plan to deal with work stoppages on as high a professional plane as possible. Modification must be made to meet local and state circumstances. Each school district must write a plan in line with its own…