To restore the public's confidence in higher education develop a renewed commitment to the concept of academic freedom, job protection, merit review, and significant academic reform. (Author/PG)

This paper examines public attitudes toward physical education. In analyzing the problems faced by physical education professionals, the importance of widespread public information on the subject of physical fitness is emphasized. (JD)

Ventura Center: a laboratory for lifelong learning; high school principal takes public relations to parks and parking lots; collective bargaining. (Author)

Author suggests specific things that the research community can do to improve their relationship with the "users"-decision makers who finance the research or decide whether schools are going to use the research findings. The need for improved communication networks is stressed. (AM)

Based upon author's Ph.D. dissertation, The Pennsylvania State University, 1966.

This pamphlet on effective public relations (p.r.) is the thirteenth of 16 in a series to provide leaders in adult activities with sound introductory material to give pratical help in using a method of adult education or working in a particular area. Its objective is to help leaders achieve better relations with all their publics. Twelve articles…

Developed by the Marketing Task Force at Prince George's Community College (PGCC) in 1981, this report presents a plan which identifies educational service needs, recommends strategies for responding to those needs, and suggests a marketing approach. The report begins by providing background on the four-stage marketing process implemented during…

Undertaken to determine reasons for the lack of success experienced by suppliers of scientific and technical information (STI) services in the promotion of their services to users, this study has identified the attitudes, settings, functions, needs and perceptions of the user audiences. A user panel, selected to interact with the education and…

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…

Computer capability was added to the Media Learning Center in 1979 to help faculty with computer based learning (CBL) applications in basic skills (English and Math) as well as regular coursework in the sciences, social sciences, and the humanities. The DEC PDP 11/70 time-sharing system operated with 356K memory and serves 32 student video…

"CASE Currents" and "Techniques" articles, materials written especially for this manual, and papers from the 1976 CASE News/Information Special Conference make up this updated handbook on how to make a college news service more effective. Part I, "Managing the News Service" contains nine papers dealing with such issues as managing, staffing,…

Guidelines for evaluating the public relations activities of nonprofit organizations are presented. Evaluation methods frequently include one of three major forms: (1) comprehensive audit conducted by a new staff member or an outside consultant; (2) regularly scheduled administrative review; or (3) short-term review following every activity. The…

Ohio White House Conference preconference programs were held from March 10-May 25, 1978, at 18 locations across the state and attracted almost 1500 citizens and librarians interested in speaking out on libraries and information services. Detailed information about the preconferences is provided by this report in three sections: (1) narrative…

This publication is a handbook for water pollution control personnel to guide them towards a successful public relations program. This handbook was written to incorporate the latest methods of teaching basic public information techniques to the non-professional in this area. Contents include: (1) a rationale for a public information program; (2)…

THIS COLLECTION OF 10 PAPERS DEALS WITH THE NEED TO MEET FUNDAMENTAL CHANGE IN THE STRUCTURE OF SOCIETY BY INNOVATIVE AND APPROPRIATE METHODS IN TEACHER EDUCATION. THE 10 ARE--(1) "TEACHER EDUCATION--A SHARED RESPONSIBILITY," BY WARREN C. LOVINGER, (2) "CERTIFICATION OF TEACHERS--THE RESTRICTED STATE APPROVED PROGRAM APPROACH,"…