In a review of the literature regarding the current and projected status of public relations degree programs and major trends in public relations practice in the United States, this paper analyzes aspects of the political/economic/social/cultural environment (PESCE) affecting the practice and teaching of public relations. The paper covers PESCE…

Included in this manual are (1) a check list for developing and planning an effective library marketing program; (2) tips for writing library news releases; (3) tips for mass media marketing using radio and television; (4) a sample form for building a media file with information on specific radio and TV stations; (5) tips for planning a library…

In response to a 3% decline in fall 1977 enrollments, Odessa College developed and implemented a comprehensive marketing program. After initial planning, a marketing task force and nine mini-task forces were created to deal with the topics of community economic markets, community cultural markets, student retention, student recruitment techniques,…

Intended for use by media specialists, this report presents techniques for effective communication and suggests ways of reaching out to various groups. Guidelines are provided for the production and distribution of semester reports on the school library media program, together with suggestions for the development of program goals and objectives,…

This issue contains several articles dealing with the International Literacy Year (ILY) proclaimed the United Nations (UN) for the year 1990. The first article, "1990, Proclaimed International Literacy Year by the United Nations," discusses the purpose of the observance of the ILY, namely the contribution to greater understanding by…

A study examined whether women who teach public relations are satisfied in their teaching careers. Subjects, 113 women faculty teaching public relations, responded to a survey on satisfaction and morale, as well as to questions about the respondents' plans for the future. Results indicated that women who are currently teaching public relations in…

Employees who "blow the whistle" on their company because they believe it is engaged in practices that are illegal, immoral, or harmful to the public, often face grave consequences for their actions, including demotion, harassment, forced resignation, or termination. The case of Allan McDonald and Roger Boisjoly, engineers who blew the…

This booklet was designed as a guide for arts educators and contains ideas that can be used to generate interest and support for school arts programs. The first section is devoted to public relations. It contains suggestions on dealing successfully with the media in promoting arts programs. Included are such topics as getting coverage for arts…

The proceedings of the Georgetown Round Table on language and public life are divided into four sections dealing with: (1) language in public life and international affairs, (2) language spread and language policy, (3) language and the professions, and (4) the language of public persuasion. The articles in these sections treat the following…

Intended for administrators and trustees of cultural institutions, the booklet offers guidelines for evaluating buildings and programs in terms of accessibility to the handicapped, locating and making good use of advisors and consultants, training staff to deal successfully with disabled visitors, taking advantage of the available resources and…

This information is designed to assist agents or solicitors in the task of helping proprietary schools alleviate the current criticism and complaints relative to unlawful and unethical practices in the marketing area of the industry. The definition of an agent or solicitor is provided. Information is presented on the ethical conduct of agents. The…

Guidelines for developing the internal communications of colleges and universities, researching internal communication needs, and increasing information flow through traditional and nontraditional media are provided in 11 articles. Titles and authors include the following: "Work for an Open Internal Communication Policy" (Thaddeus Bonus); "Five…

Presidents and top-level administrators often need to hear more than the obvious reasons to maintain a commitment to retention programs, equal access, and equal opportunity. The most potent arguments center on appeals based on the costs of not having a well-managed program of equal educational opportunity, (e.g., litigation costs, tarnished image,…

Based on the idea that an aggressive public relations effort is critically important in heightening a community's confidence in its schools, this guide provides advice for developing a school publicity program. The information presented is intended particularly for public schools in the New York City area. First, the guide suggests ways of…

A quantitative content analysis and a thematic analysis were made of the "Washington Post," the "New York Times,""Newsweek," and "Time" from November 4, 1980, through January 20, 1981, to examine President-elect Reagan's transition period in order to determine his impression management--the way he defined…