A prevailing notion among higher education leaders is that public relations and marketing efforts must be intensified to boost legislative support for colleges and universities. However, this view fails to consider whether the academy might increase its standing among legislators and the general public by becoming more productively engaged in…

The purpose of this study is to examine the ethics chapters in five introduction-to-public relations textbooks and the codes of ethics of four major public relations associations contained within those chapters to determine the prevalence of language that either uses the same terms Daniel Goleman employs for his 25 competencies of emotional…

Public relations action relies on sound decision making about how to inspire cooperation between an organization and its publics. Such thinking must uphold principles for ethical communication. Effectively combining ethics with public relations practice for students is key. A pedagogical approach to public relations ethics, hinging on selected…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

It makes headlines nearly every day: U.S. cities, counties, and states are grappling with record budget shortfalls. Given the economic climate, many higher education administrators recognize that their institutions need to be more vocal and creative in providing and promoting the value they bring to their communities--not just to hold on to…

For the last few years, Georgia State University has taken steps toward becoming a more traditional college instead of a commuter school. It bought two Atlanta hotels to be used as residence halls, started a football team, and is building townhouses for Greek fraternities and sororities. "When alumni come back to campus, they are shocked at…

This is a documentary study of education abroad policy in the People's Republic of China (PRC) between 1978 and 2009. By examining the dynamics underpinning the PRC state's efforts to shape the flow of Chinese students and scholars from and into China, this article reveals the major strategies that have enabled education abroad to become a source…

This descriptive study surveyed current, lapsed, and major gift donors to explore the impact of college communications on donors' decisions to contribute to the college, the likelihood of donor financial support for various college projects, and the philanthropic motivation profiles of the donors of a midsized, multicampus community college in…

Rebranding and positioning a school district has become critical to satisfy the "customer's" appetite, enhance public relations, and advance consumer perceptions. A service design model provides a district with the framework to advance its position by identifying attributes and prompts to satisfy customer needs and increase student…

As the market for online communications evolves, it's hard to blame college administrators for feeling a bit deluged. Gone are the days of traditional media, where communications professionals relied on newspapers and print and radio advertising to recruit students and tell their stories. With more students embracing technology today--particularly…

The International Science and Engineering Visualization Challenge, recently established by the National Science Foundation (NSF), is an alleged attempt at public outreach. The NSF encourages scientists to submit visualizations that would appeal to non-expert audiences by displaying their work in an annual "special feature" in "Science" magazine,…

Veteran school board member, Richard E. Mayer, takes a humorous but substantive approach to the serious relationship between school administrators and board members. While the overwhelming majority of school board members have good motives, even people who mean well can make bad moves. This book shows how to prevent good intentions from creating…

This study investigated the learning potential of the student experience of working with real clients in a final-year undergraduate unit that aims to develop professional skills. Students, working in consultancy teams, developed communication strategies for a not-for-profit organisation. A teaching intervention was trialled late in semester to…

Extensive scholarship exists on both symbolic leadership and corporate visual identity (CVI), yet little scholarly attention has been focused on the intersection of these two bodies of knowledge. In the field of education, that intersection is known as academic visual identity (AVI). The purpose of this article is to demonstrate that AVI…

Developments in online learning and its design are areas that continue to grow in order to enhance students' learning environments and experiences. However, in the implementation of new technologies, the importance of properly and fairly overseeing these courses is often undervalued. "Project Management Approaches for Online Learning Design"…