This exploration of the need and potential for education and outreach programs at the Reagan Library begins by examining factors that make the Reagan library unique, i.e., its proximity to Los Angeles and a small town setting, closeness to the Nixon Library and birthplace, and Ronald Reagan's popularity. It is noted that, since the Reagan Library…

This paper offers suggestions to help special educators and administrators effectively and thoroughly tell people about their school's programs and events dealing with special education. General suggestions include appointing a public relations coordinator, having school personnel complete a Public Relations Help Request Form when publicizing…

Despite exhortations from public relations practitioners, theorists, and educators as to the need to equip practitioners with management skills, a review of 59 academic programs in public relations finds that most undergraduate programs appear to pay only lip service to this goal. While many programs offer no undergraduate courses specifically…

Following the failure of several school levies, the Cincinnati Public School System placed a $9.83 million levy on the ballot in 1991 which passed in spite of tremendous odds against it. The Cincinnati tax levy campaign was successful largely because it adapted to the unique nature of ballot issue campaigns. First, it provided proactive leadership…

This publication is designed to increase the general knowledge of staff, volunteers, and board members so that they may develop a conceptual framework for guiding and assisting an organization in sound fund-raising planning. The content is based on the premise that a knowledgeable constituency is an effective utilization of human resources, which…

International public relations continues to be a rare experience in most public relations curriculums, but courses are found in journalism and business. The emphasis, however, is slightly different. Business departments emphasize international economic principles to be supported by public relations, whereas journalism stresses issues management…

The prospective student's decision to choose an education major is influenced by a number of factors: prestige versus the perceived difficulties of the job, the quality of the program offered, and the costs involved. A vigorous and sound public relations program is recommended. Suggestions are made for developing appealing and truthful outreach…

Issues in establishing and improving school-community partnerships are presented in this paper. Following a review of literature, the essential elements of strong parental involvement programs are described. Five major types of parental involvement programs are identified, and strategies and activities for improving them are offered. A conclusion…

A competency-based educational administration program that focuses on the development of administrator/community relations is described in this paper, which is based on the premise that a cooperative relationship is necessary for effective school administration. The course is described in terms of objectives, competencies, methodology, structure,…

Findings of a 2-year study of school-community communications are presented in this report, which analyzes the content and style of district-to-community written communiques and offers suggestions for improvement. Methodology involved document analysis of 594 written communiques from the central office and one elementary, middle, and high school…

One of a series of practitioner-oriented newsletters, the document provides elementary school principals with strategies for stimulating greater community involvement in the schools. In light of the increasing numbers of community members without children in school (now about two-thirds of the population), the article describes an Ohio campaign…

Intended for use by instructors of public relations courses, this paper discusses teaching methods that can be used to demonstrate to students how much of the news involves events that are carefully planned by public relations practitioners and some of the techniques the practitioners use to create these events. The paper describes in detail…

The advantages and disadvantages of being the spouse of a male college president are considered, along with the roles of the president and his spouse. Attention is directed to the ceremonial role of the president and his wife, on-campus entertaining, travel to speak to groups, the wife's problem of securing adequate help for her social role, the…

Public relations is one of the tasks of every counselor and each counselor should find ways of presenting himself or herself and the program to the public. The counselor who is encouraged by accomplishments should assist in the development of the field through letting others know of those accomplishments. (Author)

Based on a definition of public relations that recognizes the field as a purposeful management function, this paper provides a perspective on public relations to help practitioners develop strategies for the use of new media forms in public relations programs. The paper begins with a historical review of mass media effects research and proceeds…