Examines from three perspectives (that of students, clients, and professors) the strengths and weaknesses of using actual clients in student projects for undergraduate public relations campaigns courses. Finds: students appreciated using actual clients; teachers felt the extra effort was worthwhile; and clients valued their experiences working…

An effective systemwide teacher supervision and evaluation program can be developed only if district leaders (representing the school committee, administration, and teacher association) carefully attend to the ELPS (the educational, legal, public-relations, and social/emotional components of the process). A Massachusetts district's experience is…

Presents a review of educational development in Britain, concentrating on the activities of the Institute of Public Relations (IPR), the professional body for individual public relations practitioners. Describes the IPR's first steps to define an appropriate curriculum that could form the basis of a qualification to limit entry to the Institute.…

Examines the role of marketing, promotional activities, and public relations in library instructional services and discusses some reactions to using these techniques to improve instruction programs. Considers information technology, the explosion of available information, and changes in users, and emphasizes the need to respond to user needs.…

Explains the role shift from an elementary school library into a public library after school hours are over. Topics include family literacy; role setting; circulation; facilities; security; patrons, including teachers and the general public; maintenance; bibliographic record quality; and public relations. (LRW)

Examines ways to communicate pro-social messages to overlooked and underserved societal subgroups--specifically encouraging low-income persons to enroll in adult education programs. Finds that this audience does not use the mass media to acquire pro-social information--their main source of pro-social information is information from interpersonal…

Every college and university institutional advancement office would like to point to eminent alumni, living or deceased, as part of the institution's cultural legacy. However, little is known about the dynamics of how eminent alumni influence the reputations of their alma maters, particularly in the age of the internet. Has the internet created a…

Education in the 21st century must respond to the needs of an increasingly diverse school community and all of its stakeholders. Changes in both the United States and the broader global society call for updated knowledge and new skills. The primary goal of school community relations is to create an understanding among everyone in a community…

Nonprofit organizations, such as social service agencies, charities, and hospitals, plan and prepare communications that are vital to their missions. Although not corporations, these organizations produce news releases, newsletters, and annual reports that are similar to those created in the corporate sector. In this research project for a course…

This guide provides instructions on implementing a low-budget public relations (PR) program to improve acceptance and integration of students with disabilities. Sixteen steps for a PR program and the use of multiple methods of publicity are outlined. Topics covered include: using appropriate terminology when writing or talking about disability…

With an investment of time and a willingness to explore exchanges of resources, Rutgers University (New Jersey), and the corporation, Johnson & Johnson, developed a partnership between the corporate public relations department and the university program in public relations. The relationship began in 1982 when Rutgers founded its Public…

A study examined the current legitimacy crisis that faces America's educational system and the efforts of one group, Catholic schools, in addressing this crisis. A legitimation model for educational institutions was developed based on the values society calls for in education, and this model was then applied to Catholic schools to see how their…

The staff of the Creighton University (Omaha, Nebraska) Health Sciences Library has been able to improve not only the library's public relations but also the image of the library by presenting weekly "Lunch-and-Learn" workshops. Since 1990, approximately 15 workshops have been presented each semester with topics ranging from cancer…

All National Home Study Council (NHSC) schools need public relations (PR) programs that are focused on the success of the school's graduates and the educational rigor and quality of its instruction rather than on the school owner's personal success or the success/size of the school. PR can be handled by schools' marketing departments. PR programs…

It is unlikely that Harvard University (Massachusetts) considered "outcomes assessment" for its first class of nine students in 1640, and most certainly the oldest institution of higher learning in the United States did not offer a public relations curriculum. A short history of education in the United States shows increasing numbers of…