Presents suggestions for library media center advocacy at the grass roots level. Discusses spring ordering and inclusion of staff, new materials, Internet resources, bookmarks, networking, establishing rapport with students, encouraging return of materials, media center as study area during final exams, graduation, attending Board of Education…

Describes one public library's project of photographing teenagers reading around the library and making the photos into bookmarks with the library logo and a "read" message. Discusses the background, arrangements, photo session, assembly, distribution and publicity, and funding and community response. (AEF)

Describes practices, programs, and policies that colleges and universities can use to collaborate on student recruitment, using the experience of the Greater Cincinnati Consortium of Colleges and Universities (Ohio) as illustration. Collaborative projects include development of written materials, recruitment events, presentations, joint trips or…

College and university fund raisers are encouraged to test various strategies for direct-mail solicitation by comparing variations of five factors that influence direct mail response: copy; timing; package; offer; and list. Suggestions include forming a hypothesis, testing one variable at a time, choosing test and control groups carefully,…

Describes how the authors use a broad-based, client-centered model to teach an introductory course in public relations, integrating writing assignments for "clients" into course topics, which include history, ethics, theory, research, program planning, publicity, crisis management, and evaluation methods. Discusses course objectives, and notes…

Considers for what purposes public relations agencies are using the Internet for their clients and what tools they employ. Examines how public relations educators can prepare graduates for the demands of the profession. Suggests that educators need to teach students not just current uses, but potential uses, and to think critically and…

Discussion of the need for public relations in academic libraries focuses on the results of interviews with 13 library directors on the subject of public relations. Highlights include public relations training; use of academic libraries by community members; public relations activities; fund-raising; and suggestions for further research.…

Central office administrators' key roles in middle-level school reform include capturing and communicating a vision for change; providing consistent, high-quality professional development for teachers, principals, and parents; and directing an ongoing communication or public relations program. A sidebar lists 12 conditions for running effective…

This article offers suggestions to alumni affairs offices who are dealing with increasing numbers of outspoken or angry alumni. Advice includes responding promptly, listening carefully, getting the facts ahead of time, keeping alumni informed, and monitoring the hot spots. Examples of how various colleges and universities handle alumni complaints…

Discusses bibliographic instruction in special libraries, including individualized orientation; special group presentations on services; building a support network; acclimating clients to available information; marketing and imaging; and proving benefits of library services to the organization. (Author/LRW)

Varied approaches taken to bringing vitality to direct mail fundraising campaigns are described for 10 institutions: Northern Arizona University, Georgetown University (District of Columbia); Miami University (Ohio), Kansas University, Pennsylvania State University, St. Ignatius High School (Ohio); Metropolitan State University (Minnesota),…

College fundraisers can alienate major donors by: not tailoring the "ask" to the individual; not preparing the donor sufficiently; not coordinating the solicitation schedule with colleagues; unsuitable meeting setting; excluding people from the meeting; not planning the solicitation meeting; being inflexible; not listening; promising what can't be…

This article discusses using student products to facilitate a strong link between gifted education and the community to secure support and increase understanding for the necessity of stimulating and enriching our nation's exceptional children. Guidelines for displaying products and for presenting products to authentic audiences are provided.…

Learning the ropes of school board service requires focus, patience, and good humor. A veteran board member offers suggestions for avoiding first-meeting disasters, building a strong relationship with the superintendent, and dealing with the news media. Includes tips from a superintendent about referring calls to appropriate school administrators.…

Four camp directors discuss how the September 11 tragedy and current world events will affect their camps. They describe how they are addressing safety concerns, working with parents, cooperating with outside agencies, hiring and screening international staff, and revising emergency plans. Camps must continue to offer community and support to…