Traces the events which led to the dismissal of a disclosure lawsuit brought by the Moral Majority against the Washington State Library and discusses the factors which made possible this successful defense of the privacy of library users. The library's policy statement on privacy of circulation records is included. (RAA)

Lists questions that must be answered when deciding whether to close a school, when planning a closure, and when making sure the closure is successful. (JM)

Four hundred older adults participated in Virginia's "Golden Olympics" in which 28 sports were offered. Site selection, housing facilities, inexpensive meals, scheduling events, budgetary constraints, and information on how to gain publicity for a more positive image of the senior athlete were among major considerations. (JN)

The role of institutional advancement has taken on new and vital dimensions in recent years. The community colleges of tomorrow will be partly dependent on the ability of advancement professionals to develop and maintain cooperative relationships within the institution, with other institutions, and in the community at large. (MSE)

Discusses the purposes of resume books including public relations, on-campus recruiting, direct contact, and career counseling. Raises issues concerning the use of resume books, including the possible negative uses. Notes some guidelines for developing and using resume books. (RC)

Approaches to gaining solid, continuing support for the art program in Dade County, Florida are outlined. The authors state that the advances made are the result of hard work and painstakingly earned administrative support. Each action step described is followed by a description of the result of that action. (KC)

Private sector support sources to colleges, it is suggested, deserve full disclosure of financial gift plans and needs as well as donor gift opportunities to stimulate confidence in management. At the beginning of each fiscal year, it is appropriate to send each constituent a descriptive explanation of how the institution is financed. (MLW)

Describes how to set up a school public relations committee, consisting of parents, staff, and students, to promulgate a positive school image. Dealing with the press to counteract media stereotypes of education is emphasized. (SJL)

Recognizing the various types of foundations (general purpose, special purpose, company sponsored, community, and family or independent) and their giving potential is essential for good fund raising. Giving patterns since 1955 by donor source groups and by field of activity give clues to solicitation approaches. (MSE)

The concept of public relations and its importance in a vocational education program are described in this article. Such program elements as research, planning, finance, administration, and evaluation are discussed. Public relations efforts concerning staff members, administration, students and alumni, parents, organizations and agencies,…

The business practices of corporations are compared to those of public schools. Big business practices that could be adapted to schools include better utilization of facilities; differentiation of staff; bidding for, and consolidation of purchases; and public relations programs. (MLF)

Examines several elements of developing a school career resource center: assessment of school's career development activities and materials; administrative support; plan of action; location; interest sections; information on education, careers, self-assessment, special interests; selecting and gathering materials; advisory committees; public…

Government involvement--local, state, and federal--in higher education is discussed. Any institutional advancement program should include a government relations component designed to meet the institution's needs. Government relations officers must form the bloc of opinion leaders and potential voters that gives lobbyists their clout. (MLW)

Based on his experience in creating one revitalized Catholic high school from the merger of two declining ones in Missoula, Montana, the author outlines three rules for the survival of a school: promotion and publicity, financial solvency, and educational excellence. (SJL)

Adopting management by objectives is a way to improve the operation of small college development offices and increase the tenure of the development officer. The MBO concept is discussed as a means of setting goals, determining ways to accomplish goals, and measuring success. A development office statement of objectives is included. (MLW)