Although a growing number of universities are mounting concentrations or degrees in health communication, the most common level of training offered in the subject is a single introductory course. Typically, prerequisites for these courses are an introduction to communication course and/or a communication theory course. This makes it challenging to…

Public relations (PR) educators and professionals often encounter strife of managing the need of teaching research, writing and critical thinking skills in the classroom. In addition, educators are also tending to the needs of implementing current industry trends into the undergraduate curriculum. In today's undergraduate PR programs significant…

Observations of artistic activities' transformative influence in social sphere by social scientists have played an essential role in the rise of "participative art" works worldwide. Within the scope of the public relations practices performed by municipal administrations particularly in order to promote the cultural development of…

Following the trend of increased interest by students to take online courses and by institutions to offer them, scholars have taken many different approaches to understand what makes one student successful in online learning while another may fail. This study proposes that using the situational theory of publics will provide a better understanding…

This qualitative research study was designed as an exploration of the phenomena of alumni non-donors of Historically Black Colleges and Universities (HBCUs). Successfully securing private voluntary support is one of the most critical challenges for higher education institutions as traditional sources of financial support diminish, and alumni…

This two-part quantitative study expanded our understanding of school PR personnel in public school districts, particularly those who worked during the 2009-2012 budget years. Four cultural changes have redefined the paradigm of public education and served as a springboard for this study: technology-enhanced communications information retrieval,…

The purpose of this research was to determine if communication skills training had an impact on public schools administrators' knowledge and application of communication skills, and their attitude toward school public relations. School administrators from three Tennessee school systems participated in this pretest/posttest quasi-experimental…

In a relationship-based approach to infant-family work, front-line staff members are frequently called upon to manage their emotions in order to offer a presence that will promote and maintain an effective relationship with parents. The work of managing emotions to elicit a desired response in others is called "emotional labor," and it comes at a…

Reflecting two students views on this summers riots, Tom Young locates the riots as a symptom of 20th century consumerism. Tracing the historical development of public relations and advertising with the rise of one of the 20th century's least known and most influential figures "Eddy Bernays", he asks the question--who's really to blame…

Extension must more fully and adeptly embrace the public value movement to be sustainable as a publicly funded organization, or our demise as an organization will continue. The public value steps outlined here and piloted with several Extension systems and national work groups can be informative for others interested in capturing and sharing the…

Staff of the National Weather Service Offices should be able to understand interpersonal communication and public relations in order to better serve their mission to "protect lives and property" as well as work with their internal and external partners (NWS Internet Services Team). Two technologies have been developed to assist the integration of…

This dissertation addresses the issue of using the social networking website, Facebook, for educational purposes by examining how it was used in an upper-level public relations course. Research on education suggests instructors should find ways for their students to take a more active approach in learning and can do so by having them engage in…

River Trails School District 26--a K-8 public school district in Mount Prospect, Illinois, with 1,580 students--developed, implemented, and celebrated a student-centered public relations event that focused on reading and technology. The literacy and technology fair drew hundreds of parents, students, staff, and community members to the district…

How can public schools improve public relations strategies, particularly in communications between teachers and students? The purposes of this study were to investigate teacher leaders' perceptions of the use of humor in the high school classroom and discover how humor might bridge instruction to student learning and strengthen teacher-student…

In the activity of the university, the choice of channels of communication and the key message are very important. Values to be conveyed include the quality of the education, the solid chances of finding work, and the prestige and status of various specialties. Other essential tasks include determining who opinion and reference group leaders are…