Reviews and provides capsule summaries of books recommended for board members or school administrators. (JF)

Author feels the need for parent-teacher groups will continue, since they are the means of communication between school and community. (SP)

Reducing potential issues and potential tax resistance where budget and bond elections are concerned should be done through monitoring the media, citizen complaints, and community opinion in order to reduce other controversial issues which will have an adverse effect on these elections. (Author/JN)

Author describes the innovative methods a community college district used to raise funds and improve its public image. (RK)

Adversary climate of the 1970's broadens role of PR practitioner in dealing with new situations. (Editor)

It is suggested that industry is ready to support higher education for a variety of reasons, but that institutions have not done a good job of communicating their needs. Each trustee can help to communicate with the business community about the institution's operations, needs, objectives, and standards. (MSE)

Priorities developed by the American Council on the Teaching of Foreign Languages in 1980 as the focus for activities in the near future are presented, including specific aspects of curriculum and materials development, foreign language proficiency, public awareness, research, and teacher education. (MSE)

Suggestions are given for activities to celebrate Foreign Language Week, including public awareness exhibits, teacher involvement, food-related activities, sports, festivals and fairs, round tables and discussions, library involvement, planning and organizing techniques, and publicity efforts. (MSE)

A regular and well-managed program providing commentary articles for the op-ed page of local and regional newspapers can increase an institution's exposure and impress alumni and prospective students. Suggestions are given for starting such a program and for successful media relationships. (MSE)

Journalism teachers share ideas about copywriting assignments, research in public relations, student involvement in a television production, and the use of journalism classes to monitor language skills. (HOD)

A principal whose school was closed draws from her experience 10 ways to make the school closing experience more successful. (JM)

In order to make a difference to people, librarians need a strong belief in the utility of reading and access to information; sensitivity to the hidden needs of people; and the determination to ensure that library/media/information services are available to all who need them and supported as a common good. (LLS)

Two thousand parents and 3,000 unrelated high school seniors were surveyed to learn their needs and preferences in getting information about colleges. Both groups have similar concerns: finances first, then academic factors. It is suggested that different media may be effective for sending different messages about institutions and programs. (MSE)

An inquiry letter from an "interested junior" at one institution was sent to 252 competitive institutions to learn about the competitors' responses and marketing practices. All responded. Sixty-one percent did not personalize the response; only 25 percent specifically addressed the request. The most competitive responses were from small, private…