The history of the partnership between the Atlanta schools and their community is presented as a guide for other school systems. One of the most valuable lessons to learn from it is keeping lines of communication open and clearly assessing strengths and weaknesses at every stage of development. (MD)

Suggests guidelines for college administrators who deal with the media. Discusses social responsibility theory and presents suggestions for student affairs personnel in planning for crisis communication. Stresses the need for accurate, honest information which doesn't compromise the institution legally. (JAC)

This article describes the unfavorable conditions and the innovative tactics used in a well-planned, successful referendum campaign for one school district's capital improvement bond issue. (MJL)

This annotated bibliography presents an overview of journal articles and books published in 2000 on public relations that can be helpful to teachers and students as well as to practitioners and managers. This bibliography is subdivided into 29 categories including campaigns; community relations; corporate image; education; employee relations;…

The History Division section of the proceedings contains the following 13 papers: "William G. Brownlow and The Knoxville 'Whig': A Career of Personal Journalism or Partisan Press?" (Alisa White Coleman); "Covering the Century: How Four New York Dailies Reported the End of the 19th Century" (Randall S. Sumpter); "Science,…

This brief is the first in a series featuring promising practices in city-wide after-school initiatives, with a focus at the infrastructure level, focusing on the infrastructure representing the underlying elements or framework that hold a system or initiative together. The brief identifies practices to support the public relations function and…

Incorporating a service learning assignment into the public relations course can more strongly increase understanding of concepts because students are forced to apply class theories to a setting with real-world consequences. Specifically, service learning is a form of experiential learning that engages students and faculty in the common good. It…

This step-by-step guide shows educators how to create a positive public perception of their schools--even if they have no background in public relations. It gives readers an inside look at the media and outlines simple steps to becoming media savvy. Through real-life scenarios, readers will discover how valuable and easy it is to create goodwill…

The Public Relations section of the Proceedings contains the following 8 papers: "The Cultural Competence Spiral: An Assessment and Profile of U.S. Public Relations Practitioners' Preparation for International Assignments" (Alan R. Freitag); "Trust, Communication, and Quality Relationships in the Workplace: Comparing Views of CEOs…

This book is intended to serve as a practical reference tool for advancement services professionals, illustrating the importance of special events as a way to communicate with and personalize contact between the higher education institution and donors, community leaders, students, elected officials, and others. Each chapter offers comprehensive…

Founded in 1910 as the Camp Directors' Association of America, the American Camping Association (ACA) is the largest organization serving the organized camping industry. Over 5,500 members come from all segments of the camp profession. This annual report for 1999 describes ACA activities in support of organizational commitments. These commitments…

This paper describes a series of assignments called "Internet Explorations," which were developed for an introductory public relations course. The three rationales for the assignments in the paper were illustration and application of course concepts to ongoing public relations activities, student exposure to communication strategies, and…

In this article, the term institutional advancement is used to describe the total program implemented by a college or university to advance the understanding and support of its educational objectives, including public relations activities, alumni programs, fund raising, publications services, and management information systems. (Author/PG)

Describes the problems and procedures one school district has in communicating to the public and its need to find a system to gather and disseminate information about the school so that knowledgeable choices can be made regarding a proposed voucher plan. (Author/DN)

Technical Education is a supplement to Industrial Education. (Editor)