Explores communication behaviors and reactions of employees during crisis periods, using a qualitative case study of Eastern Airlines pilots. Finds that useful theories for crisis communication can be developed only after sufficient inquiry into the communication needs and behaviors of message receivers. (MS)

Reviews parent-community-school relationships in eight schools participating in the Elementary School Recognition Program of the United States Department of Education in 1985-86. Includes excerpts from parent interviews. The schools exhibited commonalities such as capturing the interests of parents, establishing shared responsibility, and making…

Offers an operational definition and typology of advocacy and image advertising as complementary forms of institutional advertising. Examines two of the more important forms of advocacy advertising--paid print editorials appearing on the "op-ed" page of the "New York Times" and the "advertorials" in two principal…

The importance of strong school/community partnerships is supported in both polls and research literature. Joint efforts of schools and communities increase the effectiveness of education. Four categories of parent and community involvement are the following: (1) home-school communication; (2) parent education; (3) public relations; and (4)…

Assesses the feasibility of and suggests using W. J. McGuire's information processing theory and cognitive response analysis theory in research studies to identify "givers"--those who are likely to contribute money and resources to charities or volunteer to aid philanthropic organizations. (SRT)

Describes a model student-organized awareness week concerning teen pregnancy. The stated goal of the week was to create awareness of the increasing number of teen pregnancies and the impact of a child on a teen's life. (CH)

The author reviews the statements of purpose of home economics education, social studies education, business education, and health education. She states that knowledge of home economics and other, related subject areas is important to promotion of home economics in the schools. (CH)

Bob Beyers, director of the Stanford University News Service, sees chasing after the national media as a waste of time. A university news service must be concerned about its own audiences first. Ideas, credibility, and professionalism are necessary for a successful media operation. (MLW)

Presents constructive suggestions for preparing school newsletters for the community. Highlights include functions and frustrations; establishing a purpose; appearance (paper, type of reproduction); readability; general content (news items of high reader interest); and regular features (calendar of upcoming events, instructional activity briefs,…

Delineates strategic steps for conducting successful tax election campaigns drawing from the experience of Henderson County Junior College, Texas. Focuses on ways of determining the nature, direction, and strategies of the campaign; campaign leadership and volunteer recruitment; personal contacts; and publicity techniques. (DMM)

A fund-raising phonathon can only be as good as the people who work the phones. Development directors were asked to name their most productive callers. They included alumni, faculty, staff, and students. Secrets of five highly successful phonathon volunteers are presented. (MLW)

An administrator's first year as an elementary school principal provided unexpected problems that could not be solved by applying clearcut rules or logical thinking. Among the problem areas were student and staff discipline, relations with parents and the PTA, and teacher evaluation. (PGD)

South African divestment issue's impact on fund-raising, public relations, and alumni relations are discussed. An informal survey revealed that the campus debate over South Africa, apartheid, and divestment has not had a noticeable effect among donors, alumni, and other constituencies. (MLW)

Underscores the importance of community college trustees' working effectively with the news media. Discusses ways of protecting the institution's image, variables affecting image, public relations policies, the role of the board chair, marketing responsibilities, and trustee actions that can strain media relations. Offers guidelines for dealing…

Concludes that members of the Public Relations Society of America want to participate in company decisions and have clear concern for the public interest. (FL)