Lists and annotates 212 journal articles on mass communication, grouped according to topic. Topics include audience and communicator analysis, broadcasting, communication theory, courts and law, criticism and defense of media, journalism education, government and media, history and biography, international topics, and public relations. (GW)

A board member gives solid recommendations to school information personnel of ways to strengthen their role. (Author/MLF)

A three-fold approach to public relations is needed: (1) dissemination in which an accurate image of the college is developed; (2) organization that stems directly from the president's office; and (3) control, defined as careful attention to operation and coordination with overall authority retained by the chief executive. (RT)

Describes the federal regulations requiring colleges to examine their public relations programs for misleading and inaccurate statements, and the innovative approaches used by various colleges under the Better Information for Student Choice project to give students the information they need for making decisions about college attendance. (RT)

A foreign language teacher describes her simple and inexpensive strategy for recruitment and publicity to build a strong foreign language program in the Crook County, Oregon, schools. Inexpensive methods of acquiring and developing instructional materials are also described. (SW)

An annual Foreign Language Day has been found to be an excellent means to stimulate interest in foreign languages, self-expression, and creativity. Suggestions for the design of such a day are based on experience at St. Bonaventure University since 1974. (Author/SW)

Proposes an approach to "marketing" the community college and thus increasing its support, enrollments, and financial backing. (DC)

A survey for incoming freshmen was used to identify the two most important influences on decisions to enroll at Ohio University. This information was then used to improve publications used in student recruitment. Turning admissions data into publications is discussed. (MLW)

While Reagan Administration officials and most presidents of historically black colleges argue black colleges are faring better since White House efforts to aid the institutions, critics decry the limited federal aid available and other institutions worry about black college presidents' reluctance to speak out against policies hurting all higher…

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

Describes Cotati-Rohnert Park (California) Unified School District's establishment of formal alliances with three important groups: parents, college and university officials, and community and business leaders. Advises superintendents how to initiate joint efforts that can produce increased volunteer help, a political base of support, and a…

Advocates promoting a good relationship between school and community by greeting visitors in a courteous and friendly manner. (JC)

The simplest form of institutional identity program is a wordmark--a typographic treatment of the institution's name--and a set of guidelines for presenting the wordmark on all communications. A more detailed program might include a logo, standards for the placement of information on the paper, family of typefaces, etc. (MLW)

With careful public relations planning and a willingness to be involved, boards can enhance the stature of an institution. George Mason University's public relations strategy has paid off in public recognition, which has accelerated the flow of resources to the institution. (MLW)

Examines how InterAid, a private-sector relief agency, responded to the false charge that it had misappropriated $20 million purportedly raised for Ethiopian famine relief. Suggests that it was not primarily negative reporting that retarded the strength of InterAid, but InterAid's inability to demonstrate shared common interests with its primary…