Twenty chapters, each about specific aspects of public relations, are organized in a pocket book. Do-it-yourself examinations appear at the end of each lesson and will be graded with comments by the publisher for $5.00. The lessons cover such topics as working with newspapers, preparing news releases, writing features and straight news, arranging…

Library trustees should be more perceptive and aware of their responsibilities. There appears to be a lack of interest in the cooperation necessary to maintain a national library trustee organization. This fact should justify the development of public relations programs for libraries and library boards. The American Library Trustee Association…

This report summarizes and evaluates the experiences of a member of a three-week teen internship program in communications which was held at the National 4-H Center, Washington, D.C., during the summer of 1974. Specific activities in which the intern participated are discussed. The interest emphasis was on photojournalism. (MKM)

Puffery refers to advertising statements which are not illegal, though they cannot be proven to be true. By legal definition, puffery is advertising or other sales representations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. This book examines the…

Twenty-seven papers related to the themes of making engineering education more responsive to societal needs and integrating social implications into curriculum which were read and/or submitted at the workshop appear in the text. In addition, the results of five workshops sessions are reported. Summaries and recommendations are made in the areas…

The public library is part of a large and complex network of institutions which provide nontraditional, continuing education to adults. Attempts have been made to ally these institutions in a single coordinated approach to community-based education, the ideal being a "communiversity"--a federation of all the educational and cultural…

This teacher's guide is a companion to "Small Business Management Part I" published by the New York State Education Department in 1968. The course outlined by the guide is primarily for those who aspire to own and operate their own business, and those in business who wish to improve their operations. The course consists of six lessons covering…

The purpose of this study was (1) to survey the use of parent-teacher conferences in selected elementary schools on the Pine Ridge Indian Reservation in South Dakota, and (2) to develop techniques for the teacher to follow so that the conferences will be successful. A telephone call was made to the principals requesting assistance in arranging…

This booklet reports the results of a study of bond elections that were held in Iowa from 1960 to 1973. The study sought to determine those factors that tended to help bond elections succeed and those that tended to cause failure. The report discusses the value of specific tactics and identifies some helpful factors such as the best months of the…

This document reports on a project designed to (1) help State departments of education improve their public information programs, and (2) build greater understanding of education by keeping the public informed of new developments in education. The project directed major attention to the following areas: (1) a national survey of State agency public…

This guide for the director of continuing education focuses upon stimulating participation in civic and public affairs education. Suggestions are given as to: (1) how to write publicity releases concerning public affairs programs; (2) which audio-visual aids should be used in a given situation; (3) how field trips can be used most effectively; (4)…

Systems of coordinating child care services are analyzed as a guide to organizing. Federal Community Child Care (4-C) are the focus of the analysis. In Part I, evolution of coordination, an initial steering committee is followed through its various phases of expansion--initial impetus, visibility, staffing patterns, parent involvement, community…

This review surveys recent literature that reflects a wide variety of research techniques and methods. These writings, previously announced in RIE, should provide administrators with some insights into variables that affect the outcome of school financial elections. Divided into four major parts, the review includes literature that (1) deals with…

This book is devoted to a critical examination of magazines in America. It analyzes the current state of the magazine industry, the changes that have occurred in the past several decades, and the performance of the various types of magazines, in addition to forecasting the future of the magazine industry. The ten chapters examine (1) the forces…

The Industrial Arts Section focused attention during the 1972 fiscal year on career education, the improvement of instruction, and industrial arts growth in Arizona. This annual report outlines accomplishments in each area: development, promotion, and implementation of the career education concept; improvement of instruction through improving the…