There is a growing awareness among students that public relations internships provide not only a means for testing skills, but also valuable experience that can be placed on a resume. This has created keen competition among students for internships, thereby providing practitioners with a considerable talent pool from which to select competent…

The 1983 British general election saw greater use than ever before in that country of sophisticated marketing research and techniques in the promotion of a party (the Conservatives) and a personality (Margaret Thatcher). With the help of an outside advertising agency, the Conservative Central Office had more marketing expertise than ever before,…

To explore the dimensions of credibility and physical attractiveness in a public relations setting, the impact of public relations (PR) spokesperson physical attractiveness--as operationalized as photographs of the spokesperson attached to a press release--on perceptions of both the writer's and the organization's credibility was examined.…

This manual was developed to help vocational teachers and administrators in Maine to promote vocational education using a variety of techniques and media. Practical guidelines are offered for: (1) developing a plan for promotion and public relations; (2) compiling the facts; (3) developing media relations; (4) using printed and broadcast…

The paper is a product of the 3-year project, "Functional Mainstreaming for Success," designed to develop a model for instructional mainstreaming of handicapped children (3-6 years old) in community settings. The paper provides a seven point definition of successful mainstreaming and reviews the literature on the role of special…

This proposal represents a systematic and research-based effort to revitalize traditional recruiting practices and to establish a new recruitment model for reaching the nontraditional student in North Carolina two-year colleges. It includes activities of and findings from a model adult recruiting project. A project overview includes the objectives…

To help clarify the public relations role of the classroom teacher, the first four chapters of this guide examine writing-related situations within the framework of three public relations areas: establishment of a positive public relations climate, maintenance of ongoing programs, and prevention of and intervention in problem situations. The fifth…

A study of the conflict management behavior of 103 school superintendents and city managers in two major metropolitan areas revealed that the superintendents were more professionalized than the city managers but, when dealing with the public, were less likely to use the analytic-technocratic conflict management methods typically associated with…

This presentation challenges the implicit assumption, in "A Nation at Risk" and other recent national reports on education, that elementary schools share the blame for the deterioration of educational quality. Examples are first provided of unsubstantiated generalizations presupposing that elementary schools share in the culpability…

This document supplements the Manitoba Department of Education Physical Education Curriculum Guide (1981). It provides an outline of the philosophy and purpose of interscholastic athletic programs. Guidelines are provided for the organization of interscholastic sports programs and their implementation. Topics covered include: (1) the purpose of…

Participants representing public relations offices in state education agencies and school districts in Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, and Texas attended a conference held to explore positive approaches to school public relations. There were three objectives set to meet this general purpose: (1) to increase awareness of the…

A program started in Washington County, Maryland in 1980 has been successful in saving school bus fuel and bringing down transportation costs incurred by its fleet of 200 buses. Driver training and motivation, as well as a partial transfer to diesel buses, are at the heart of the program. The drivers are taught five fuel saving techniques: cut…

To explore the relative roles played by news views and public relations efforts in determining amount of news coverage, a study assessed the independent roles of public relations efforts, research productivity, and school prestige in securing science news coverage for American medical schools. Data consisted of archival and survey data obtained…

The purpose of this article is to offer a method of recording all school community relations and keeping it up to date for later evaluation. The forms and instructions were designed in their present format for recording school community relations dealing with industrial arts programs. (Author)

Analyzes five community-university planning organizations and presents guidelines for their formation. (Editor/PG)