Background: The development of high performance sports coaches has been proposed as a major imperative in the professionalization of sports coaching. Accordingly, an increasing body of research is beginning to address the question of how coaches learn. While this is important work, an understanding of how coaches learn must be underpinned by an…

Critical media literacy demands understanding of the deeper meanings of media messages. Using a grounded theory approach, this study analyzed responses by first-year college students with no formal media literacy education to three types of video messages: an advertisement, a public relations message and a news report. Students did not exhibit…

The "Museum of Childhood" is a project connected to the Post-Graduate Program in Education at Unesc (Brazil) and since 2005 has been developing interfaces with research, teaching and extension. In this paper, the authors would like to show how the museological conception of the Museum of Childhood makes imagination from one of the…

Sometimes it is not just the subject of scientific research that is important, but rather the "how" and "why" behind it. Communicators need to meet with the researchers and ask them to explain not only the results, but also the process--to describe not just what occurred in the laboratory, but what it means for the person right…

Industry placements are popular means to provide students with an opportunity to apply their skills, knowledge and experience in a "real world" setting. Within this context, supervisor feedback allows educators to measure students' performance beyond academic objectives, by benchmarking it against industry expectations. However, industry…

Just as the advertising and public relations industries are evolving due to the development of new technology and communication tools, so are the demands of education. Through in-depth interviews with 29 executives working in both advertising and public relations agencies in the U.S., this study identifies the core skills and competencies needed…

This study examined student success, failure, withdrawal, and satisfaction in online public relations courses based on instructor-student interaction, student-student interaction, and instructor presence. Student passing rates, D/F rates, withdrawal rates, and evaluations of instruction were compiled from fifty-one online PR courses run over the…

CASE has conducted salary surveys to track trends in the profession and to help members benchmark salaries since 1982. Following CASE's major overhaul of the survey instrument and data collection system, CASE Europe fielded a European version of the salary survey for the second time in October 2012. All individual CASE Europe members at colleges,…

No matter how hard teachers and administrators work, they cannot fulfill society's enormous list of demands for schools without addressing the four basics of public sentiment: community understanding, trust, permission, and support. They can do this through the Great Conversation, a positive, ongoing discussion between educators and the public…

Creativity is the central source of meaning for humans and is inseparable from critical thinking. Creativity and critical thinking are required in the fields of communication, public relations, and advertising. Most college students know the "rules" of the "game" of schooling, but for the majority, creativity has been all but extinguished by the…

In a world ruled by digital communications, it can seem like there are almost as many methods, tools, and platforms to communicate with internal audiences as there are opinions and perspectives on how to do it effectively. Organizations of various sizes are struggling with how to reach their audiences' divided attention, and higher education…

The paper examines how the tensions of corporate responsibility are articulated and reconciled in a controversial situation of a foreign investment. We conducted a conventionalist analysis on the company press releases in a case where a Finnish forest industry company invested in a pulp mill in South America. The findings show that the use of…

In recent years, the idea that Extension can build support for its programs by highlighting how they benefit people who have no contact with the programs has taken root in the Extension system. Providing Extension program teams with resources, training, and leadership can lead to a body of public value messages that can infuse Extension's…

Undergraduate marketing and public relations capstone courses utilize client projects to allow students to apply their knowledge and encourage collaboration. Yet, at the graduate level, especially with courses offered in an online modality, experiential service learning in the form of client project assignments presents unique challenges. However,…

This study used Icek Ajzen's Theory of Planned Behavior to research public relations faculty intentions of teaching online. All of the main predictor variables (Subjective Norms, Attitude toward the Act and Perceived Behavioral Control) were statistically significant at varying degrees in predicting intent to teach public relations online. Of the…