To provide the administration with a better sense of direction regarding the ongoing development of the college's alumni organization, a mail survey was conducted of a random sample of 200 McCook Community College (MCC), Nebraska, alumni. After a series of follow-up telephone calls, usable surveys were obtained for 65.5% of the sample (N=131).…

Seventy-six deans from state supported regional colleges in Louisiana, Texas, Wisconsin, and Minnesota were selected for a study which showed that academic deans from different disciplines (College of Education and College of Arts and Sciences) perceive and have different expectations of the institution's public relations administrator. The study…

An exploratory study of horizontal organizational structure investigated how the tasks in a public relations department are apportioned and why the structure is as it is. J. E. Grunig and T. Hunt's taxonomy of horizontal structures, which served as the framework for the research, suggests that the following structures are typical: by public, by…

A study was conducted to determine (1) which actions municipal employees consider important to a city's overall public relations effort, (2) the attitudes of city employees toward public service activities, (3) the relationship between attitude and job satisfaction, and (4) ways to improve employee attitudes and, perhaps, public service…

The first quarter of this textbook on public relations in the public school setting reviews the topic and informs educators about the potential public relations problems and opportunities that could face them in the foreseeable future. An introduction and four chapters cover (1) the history of public relations; (2) the elements of public…

This document contains three papers about media and technology presented at a national conference on the nonwhite disabled. In "Overcoming" (E. Fiorito and J. Doherty), a comparison is made between treatment of blacks and the disabled as inferior citizens. Ways in which both populations can work more closely with the media to promote awareness and…

The paper examines policy options for schools regarding appropriate services for children with highly communicable, potentially life threatening diseases such as Acquired Immune Deficiency Syndrome (AIDS) and Herpes. Briefly considered are the school's legal responsibility, implied risk and inability, and actual risk and its control. General…

The analysis presented in this paper is based on the premise that study of public relations from the perspective of a rhetorical theory yields useful insights about public relations. The first part of the paper develops a rationale for the study of the rhetoric of organizations, especially the rhetoric of corporations, and concludes by juxtaposing…

The structure and purposes of college and university advisory committees are discussed. An advisory or visiting committee is a voluntary extralegal group of advisors and/or supporters that provide aid in various ways to an educational institution, professional school, department, or major academic division. Advisory committees may be elected by…

Did President Franklin D. Roosevelt's condemnation of electric utility public relations represent a fair interpretation of the findings of the Federal Trade Commission (FTC) investigation into the electric utility industry as authorized by Senate Resolution 83 in February, 1928, or were Roosevelt's statements simply campaign hyperbole that met the…

Based on a two-phase survey of 118 Association of Research Libraries member libraries which was conducted between November 1987 and January 1988, this report begins with an overview of the responses from 16 respondents who indicated that they had a centralized approach to publishing. Areas studied include the nature of centralized programs,…

To investigate the fundamental cultural values and political attitudes of communications students at the beginning of their professional education, and to compare the differing attitudes of students in advertising, print and broadcast journalism, telecommunications, and public relations, a study surveyed journalism and communications students at…

The paper provides guidelines to rural school districts developing community support and resources for their gifted education programs. The following seven questions are addressed: (1) Does your gifted/talented program and community need a formal community resource development team? (2) If so, how should it be developed? (3) How can you get other…

A study examined (1) whether organizations "order" the four organizational roles (communication manager, communication liason, media relations specialist, communication technician) that public relations practitioners play, and (2) whether, if roles are hierarchically ordered, practitioners internalize the hierarchy by aspiring to…

This paper, based on the author's experience as a superintendent of a successful Colorado school district, suggests means of strengthening a school district's public image. Simple measures are presented for (1) stimulating and maintaining parent involvement in district- and school-sponsored organizations, (2) improving communication with the…