A study explored the factors that influenced the career choice of minority public relations professionals, the level of satisfaction with their career choice, and whether they perceive that they have been victims of labor market discrimination. Subjects, 140 public relations practitioners listed in the Directory of Minority Public Relations…

This guidebook shows how governors and states have worked on engaging the public in education reform. It focuses on important strategies to consider during the process of building public support for education reform. It highlights state strategies for communicating about progress made toward achieving the National Education Goals and for promoting…

This booklet provides advice on how schools can forge useful working relationships with the news media. Nineteen ground rules for working with print or broadcast media are outlined. The most important rule for all occasions is to make sure that your information is true. Strategies are described for using various tools of the trade, such as the…

Drawing numerous parallels between educational management and business management, this document compares skills, characteristics, and responsibilities of administrators to those of a corporate executive officer (CEO), provides a short list of school assessment questions, describes effective management practices and their expected results when…

This packet of materials contains the pieces needed to create brochures, flyers, and handouts to market the abilities of persons with disabilities to potential employers. A "how to" section includes a glossary, instructions for reproducing brochures, tips for working with the media, and ideas and suggestions for using the videocassette,…

A program is described in which student work and achievement were displayed during Public Schools Week in a Solano County (California) shopping mall. The purpose of the program is to provide publicity for schools and to reach the 75% of the adult population who have no personal contact with schools. The program description includes: types of…

The organization of culture and the language of gift-giving used by a university development office were studied using an ethnographic approach. Attention was directed to the way that an academic institution selects, designs, and expresses its written and oral fund-raising messages, as well as the variety of factors that precede, structure, and…

Describes a senior seminar course in chemistry in which each student was instructed to write a 200 word article describing his senior research project to the general public. Explains the objectives and advantages of this approach. (GS)

A good public relations program in agricultural education involves: thorough planning, a person-oriented approach, specific purposes or themes, balance, continuity, and continuous evaluation. (EA)

This paper maintains that American thinking on propaganda revolves around five approaches--progressive propaganda critics, media practitioners, textual rationalists, communication scientists, and political polemicists--that all have deep roots in the twentieth century social and intellectual history of the United States. The paper examines the…

A study was conducted to examine the model of public relations practiced and level of research utilization in service versus manufacturing organizations. The study was a secondary analysis of a survey of the International Association of Business Communicators conducted in August 1987. Questionnaires were mailed to 760 people from the 1987…

Intended for faculty, staff, and volunteers who represent an institution of higher education in student recruiting efforts, the handbook offers guidelines for counseling college-bound young people as well as practical suggestions for everyday problems encountered when "on the road." Individual chapters are as follows: "Your Role as an Outreach…

When a survey of public relations practitioners showed no statistically significant correlations between prestige and 15 areas of public relations specialization, a small scale study examined the career expectations and goals of public relations students. Thirty university juniors and seniors majoring in public relations completed a questionnaire…

The way that a school board responds to media attention can make or break a school district's image and its communication program. Since elected officials govern by public consent gained from trust, a responsible communications program is based on willingness to do business in the light of day. Schools must be able to communicate the difficult…