Describes a model for transmitting environmental understanding, ethic, and action into the community via tertiary institutions in summer programing for high school students. Beyond the educational value of the program, it is cited as good promotion of the tertiary institution. (Author/MCO)

Describes the advantages of public relations to a school music program. Suggests that, to succeed, a music program must have the support of school administrators, teachers, parents, and students alike. Recommends means of attracting support from the four groups. Stresses the importance of effective local publicity. (SG)

Practical time management and task management advice is offered to small college communications office personnel. Workers must know how to establish priorities and stick to them, what their limits are and how to leverage time, how to promote themselves and their work, when to tap outside resources, and how to network. (MSE)

The former president of Harvard University (Massachusetts) argues that college and university public relations specialists must attempt to understand what underlies the public's concerns about higher education, rather than simply to react to individual complaints. To reclaim public trust, higher education's leaders must consider carefully how they…

Ways in which college public relations officers have addressed public concerns about higher education are detailed. Campus communicators are encouraged to cooperate within and among institutions to encourage public appreciation of higher education's role in society. (MSE)

A survey of 250 colleges and universities gathered information on the use of market research concerning admitted applicants. Results indicated over half the institutions use market research and offer information about specific methodologies, budgetary support, and use of results. A content analysis of questionnaires used is also presented.…

Because of increased competition, widely publicized ratings, the declining population of traditional college-age students, and concern about perceived emphasis on scholarship rather than practical instruction, business administration schools are creating or turning to public relations offices to communicate with the press, public, and prospective…

When its video news releases received little television exposure, North Carolina State University developed a successful half-hour news magazine series to showcase its teaching and research efforts. The program has been well received, has provided good publicity, and makes needed news footage available in a timely fashion. (MSE)

College alumni association mailings can be made more successful by targeting the audiences, delivering a strong proposition to readers, choosing a forceful format, and creating impressive copy. Efforts of the University of Minnesota, University of Iowa, and Southern Methodist University illustrate these principles. (MSE)

College and university professionals in publications and public relations recount how they have effectively coped with significant budgetary setbacks. Strategies include more careful and cost-conscious planning, staff reorganization, and reductions in printing and mailing costs. (MSE)

The University of Arizona's experience with a small-scale fund-raising project to establish a memorial scholarship illustrates that the development office's efforts in guiding a motivated group of donors can pay off. Planning elements included establishing a team, delegating tasks, handling mail and telephone calls, generating enthusiasm, and…

Includes seven articles that deal with public relations (PR) for school librarians. Highlights include image problems librarians face and suggestions for promoting more positive images; PR plans that focus on the past, present, and future; nontraditional ways that librarians can attract students and teachers; publicity techniques; and media center…

Ten years after a first survey of journalists covering higher education, a follow-up survey found substantial changes in personnel and more coverage of higher education in larger newspapers. Journalists prefer that campus public relations officials distribute less self-promoting mail and fewer nonnews stories, provide expertise and access, and be…

College and university public relations specialists find that, to get competitive coverage for their institutions, they must provide the media with instant access to information and understand the way the media operate. Although the computer is useful in expanding contacts, responsiveness and information of real interest are foremost…

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…