Strategies used by five schools, colleges, and university libraries to thank major donors personally and sincerely are described, including a photo album of the gift's results, active donor participation in planning the facility donated, presenting a crystal etching of the building funded, posting of recognition on the World Wide Web, and a…

A survey of 167 college and university presidents found that while the administrators have strong views on controversial political issues or partisan politics, they often do not express them publicly because of their identification with an institution. The dissonance between personal feelings and public role creates serious inner conflict, a topic…

Tips are offered to college alumni directors and campus computer experts for communicating with each other regarding the institution's World Wide Web page. They concern making needs and capabilities clear and understanding the role of the other professional. (MSE)

Reports on a series of interviews conducted with elementary and secondary school educators on the use of public relations to inform and involve parents, friends, and other community members regarding educational technology programs. Topics include working with the media, the role of volunteers, and giving services back to the community. (LRW)

A French brochure entitled "700 Current Words for Business" was developed to familiarize the business community with modern French business vocabulary and avoid intrusion of terminology from other languages. Some terms are neologisms. Translations from Latin, Japanese, and English illustrate the etymology and morphological patterns of…

The increase in promotional activities for Australian universities is viewed as evidence of the role of market forces and competition for students, conferences, endowments, and research funding. Advertising, particularly that directed at prospective students, is seen as reflecting divisions emerging in the Australian system of higher education.…

Combines costs of fund raising and college-relations data for each of 3 years from 17 colleges and universities with the schools' institutional characteristics to predict ratios of alumni donors to each school's total alumni. With factor analysis, classifies expenditure and institutional variables according to fund-raising effort, donor wealth,…

Includes "How to Talk So Students Will Listen...And Listen So Students Will Talk" (Queen); "Power Teaching" (Adams); "Give Students a Job-Seeking Edge" (Anderton-Lewis, Cooley); "Read All about It--In a Newsletter" (Kisner); and "An Air of Expectation" (Howard). (JOW)

Finds that corporate public relations practitioners felt they were able, using online database and information services, to intercept issues earlier in the "issue cycle" and thus enable their organizations to develop more "proactionary" or "catalytic" issues management repose strategies. (SR)

A multimedia campaign led to a 62 percent increase in number of people who called for information about how to aid abused/neglected children in one U.S. community. Analysis suggested that such campaigns should focus on helping actions rather than the problem, should use client-based market research, and should rely on public-private-nonprofit…

Strategies useful in a public relations campaign for gifted education include mass media (such as television, newspapers, and brochures); interpersonal communication (including telephone hotlines, direct mail, and workshops); and special events (such as contests, proclamations, sponsorships, and booths at malls and civic events). (JDD)

Educators of the gifted are urged to use effective media strategies to promote gifted programs, including cultivating contacts with media personnel; targeting newsworthy content; selecting an appealing format for content; enhancing program image through use of the Driver Rider Matrix; writing effective news releases and features; making radio and…

Of 153 individuals contacted by the School of Dentistry of the Medical College of Georgia because they had been treated by an HIV (human immunodeficiency virus) positive dental student, 28 percent were reported to seem anxious. Individuals (n=75) initiating contact with the school wanted assurance they had not been treated by the student. (DB)

Alumni administrators in private schools can participate in choosing and acclimating a new school head by pushing for an alumni constituency committee to meet candidates; asking candidates directly about alumni work; offering the new administrator early and wide exposure to alumni; and educating and promoting the new head. (MSE)

College enrollment management, the management of the quality and size of the student body, is an important new concept in college administration. It requires a new function combining recruitment and retention, an experienced leader to manage at least three offices, and shifting of resources toward the college's entry point. (MSE)