Suggestions for effectively evaluating a campus communications program are offered in a model for judging the institution's commitment, progress in program implementation, and user impact. (JMF)

Lists and annotates more than 180 articles on mass communication, grouped according to topic. Topics include audience and communicator analysis, broadcasting, courts and law, journalism education, history and biography, management, and visual communications. (GT)

Nonprofit marketing is an extension of the planning and management process, and a necessary new skill for the community college manager. Management must teach marketing concepts to faculty and all college personnel and communicate their role in the marketing process of the institution for a successful program. (RC)

Describes a community needs assessment survey conducted by the College of DuPage (Illinois) which served to advertise existing programs, provide public relations for the adult education council, and obtain measures of need for existing or expanded educational and leisure activities. (MB)

Developing a positive attitude in the staff will require sophisticated planning, realistic objectives, and honesty. Ten questions help administrators evaluate communication with personnel and the community. (Author/MLF)

To effectively market a camp, current trends and issues must be considered: specialty programming, the Americans With Disabilities Act, competing recreational programs, changes in the school year, programming for seniors, and accountability. Camps should have a marketing strategy that includes public relations, a marketing plan, a pricing…

While the electronic fact book will not replace the paper variety used by colleges and universities to disseminate institutional information, there are a number of uses for the electronic format, which accommodates both quantity and currency of information. Considerations in producing an electronic fact book are discussed, and a seven-day process…

The college or university fact book may be the single most important document it publishes, indicating that the institution is open to scrutiny by its many constituents, providing data concerning institutional mission and effectiveness, providing a basis for internal and external evaluation, and reflecting the institution's success or failure in…

Examines the power of positive publicity as cost-effective child-care marketing. Suggests that getting positive press can make marketing easier, less expensive, and fun. Notes that by creating news stories and developing a working relationship with targeted media, child-care-center directors can inform, educate, and create new prospects and…

College and university advancement professionals comment on when their colleagues should invest in advanced education and when it is unnecessary. The practical benefits of advanced training and the clout that credentials offer are examined, and how to determine how much and what kind of training to seek is discussed. (MSE)

Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

Marketing provides student affairs professionals with some of the most effective strategies, techniques, and actions for success. This chapter, written for professionals without a marketing background, provides a design for the development and implementation of a strategic marketing plan for student affairs educational fundraising efforts.…

Discusses values that are needed by academic libraries as they focus on learning rather than teaching in an increasingly digitized environment. Highlights include making connections to a wide range of information and ideas; and being conducive to offering easy access to library resources, including promoting library collections and services. (LRW)

Suggest five ways for promoting school library media centers. Discusses the use of e-mail for communicating with teachers and staff; school newsletters for communicating with parents and students; involving community members; showing new library materials at staff development meetings; and booktalks using older books as well as new titles. (LRW)

Revamps the principles of a public relations course, the first professional course in the public relations sequence, by integrating a leadership process and a service-learning component. Finds that more students are reflecting the interpersonal and team skills desired in the 1998 national study on public relations. (SG)